Exhibiting at Gulfood 2025

Financial Strength & Market Reach

Chiefs AG has experienced substantial growth in the functional food and beverage market. The company has successfully built a strong brand reputation and secured a broad distribution network.

Market Presence:

• Available in over 20 European countries, including Switzerland, Germany, Austria, France, and the Netherlands.
• Products distributed through major retailers, supermarkets, online platforms, and fitness centers.
• Growing presence in e-commerce, leveraging platforms like Amazon and specialized sports nutrition websites.

The company continues to expand its reach, targeting both established and emerging markets in the functional food industry.

Shipment & Export Data

As a leader in the high-protein food segment, Chiefs AG has steadily increased its export volume over the years. According to industry data:

• Annual shipments exceed thousands of metric tons of protein-based products.
• Key export markets include Germany, Austria, France, and the UK.
• Retail partnerships with leading supermarket chains drive steady product demand.

Certifications & Compliance

Chiefs AG adheres to strict international food safety and quality regulations. The company ensures that all products meet the highest standards of compliance, reinforcing trust with consumers and business partners.

Key Certifications:

• HACCP (Hazard Analysis and Critical Control Points)
• ISO 22000 (Food Safety Management System)
• EU Food Safety Regulations
• Lactose-Free Certification for specific product lines.
• Halal Certification (for select products)

These certifications guarantee that all Chiefs AG products are produced in safe and regulated environments.

Brand Portfolio

Chiefs AG operates under two core brands:

• Chiefs: Specializing in protein-based snacks, beverages, and supplements tailored to active and health-conscious consumers.
• Kaimun: Focused on clean-label nutrition products, incorporating natural ingredients and functional benefits.

These brands are widely recognized in Europe and continue to expand into new global markets.

Competitive Advantage & USP

Chiefs AG stands out in the functional nutrition sector due to its innovative approach and premium product quality. The company’s unique selling propositions (USPs) include:

• High-Quality Ingredients: Products made with premium proteins and natural flavoring.
• Low-Sugar, High-Protein Focus: A strong commitment to nutritional balance.
• Innovative Product Development: Continually introducing new flavors and formulations.
• Strategic Retail Partnerships: Available in leading supermarkets and online platforms.
• Strong Brand Recognition: Trusted among fitness communities and health-conscious consumers.

Customer Testimonials

Chiefs AG has received widespread praise for its product quality and nutritional benefits:

• “Best-tasting protein drink on the market! Great for post-workout recovery.” – Fitness Enthusiast
• “Finally, a protein pudding that actually tastes delicious. Perfect healthy snack!” – Retail Customer
• “We’ve seen increased demand for Chiefs protein bars. Customers love the low-sugar, high-protein combination.” – Supermarket Chain Manager

Major Achievements & Industry Recognition

• Expanded distribution network across 20+ countries, establishing a strong European presence.
• Consistent year-over-year growth in revenue and market share, reflecting strong consumer demand.
• Recognized for product innovation in the functional food sector.
• Secured partnerships with leading retailers and e-commerce platforms, ensuring product availability across various sales channels.

Conclusion

Chiefs AG is redefining the functional nutrition industry by offering high-quality, great-tasting, and nutritionally optimized products. With a strong commitment to innovation, compliance, and customer satisfaction, the company continues to expand its global footprint. By leveraging its expertise in high-protein foods and strategic partnerships, Chiefs AG remains a leader in the health-conscious food and beverage market.