Charlie's Fine Food Co.

Company Overview

Charlie's Fine Food Co. is a leading Australian-owned manufacturer, wholesaler, and retailer of premium baked goods and gourmet snacks. Established in 1995 in Melbourne, Australia, the company has grown into a globally recognized brand, supplying handcrafted, small-batch, and high-quality treats to major retailers, food service providers, and specialty stores across Australia, New Zealand, Asia, and the United States.

With a commitment to natural ingredients, sustainability, and food innovation, Charlie's Fine Food Co. caters to diverse dietary preferences, offering gluten-free, vegan, and health-conscious options alongside its traditional baked goods.

Core Business and Offerings

Charlie's Fine Food Co. focuses on artisan-quality baked goods, producing a wide range of products known for their flavor, texture, and premium ingredients.

Product Categories

1. Melting Moments

   • Signature hand-filled biscuits that melt in your mouth
   • Available in flavors such as Classic Vanilla, Raspberry, Chocolate, and Passionfruit

2. Rice Crisps

   • Crispy rice squares coated in real chocolate
   • Gluten-free and available in Milk, Dark, and White Chocolate

3. Cheese Bites

   • Baked with 20% real Australian cheese
   • Aged cheddar, Parmesan, and herb-infused varieties

4. Mini Button Bikkies

   • 100% butter-based mini biscuits for a rich taste
   • Comes in flavors like Choc Chip, Honey Oat, and Lemon Shortbread

5. Artisan Cookies

   • Individually wrapped cookies for on-the-go consumption
   • Available in Chocolate Chip, Macadamia, and Cranberry White Chocolate

6. Bikkie Bites

   • Guilt-free tasty treats made with natural ingredients
   • Low-sugar, high-protein, and fiber-rich varieties

7. Gluten-Free & Vegan Range

   • Includes plant-based cookies and dairy-free snacks
   • Certified gluten-free products for sensitive diets

Brands Distributed

• Charlie's Fine Food Co. – The flagship brand known for premium handcrafted biscuits, cookies, and gourmet snacks.

Specialization & Unique Selling Proposition (USP)

Key Differentiators

• 100% Australian Owned & Made – Using local, high-quality ingredients.
• Award-Winning Handcrafted Products – Recognized for excellence in taste and innovation.
• Strong Retail & Food Service Presence – Supplied to Coles, Woolworths, Costco, Qantas, Emirates Airlines, and major catering companies.
• Dietary-Specific Offerings – Extensive gluten-free, dairy-free, and vegan snack range.
• Sustainability Commitment – Uses recyclable packaging and responsibly sourced ingredients.

Financial Insights

Charlie's Fine Food Co. has demonstrated steady financial growth, fueled by its expanding international market and strong partnerships with retail chains, hospitality providers, and food distributors.

Key Financial Metrics (2023-2024)

• Total Revenue: AUD 45 million (Approx. USD 29.5 million)
• Annual Growth Rate: 12.7% YoY increase in sales
• Export Share: 35% of total revenue
• Major Retail Partners: Coles, Woolworths, Costco, Amazon, Qantas, Emirates Airlines

Shipment and Supply Chain Capabilities

Charlie's Fine Food Co. maintains a robust supply chain and logistics operation to ensure consistent product quality and timely delivery.

2023 Shipment Data

• Total Export Volume: Over 1,200 metric tons of baked goods shipped globally
• Shipping Destinations: Australia, New Zealand, United States, Asia, and Europe
• Freight Partners: DHL, Australia Post, FedEx, Qantas Cargo
• E-commerce & Direct-to-Consumer Sales: Amazon, Shopify, and direct online store operations

Manufacturing & Processing Facilities

• State-of-the-Art Production Facility in Melbourne
• Automated baking and packaging systems for large-scale production
• Strict Quality Control with HACCP & ISO-certified operations

Target Market

Charlie's Fine Food Co. caters to a broad range of customers, including:

• Retail Consumers – Shoppers looking for premium gourmet snacks.
• Supermarkets & Specialty Stores – Partners include Coles, Woolworths, Costco, and independent grocers.
• Cafés, Airlines & Hospitality Chains – Supplying Qantas, Emirates, and high-end cafés.
• Food Service & Catering Industry – Products tailored for hotels, corporate events, and catering businesses.
• E-commerce & Direct Sales – Available on Amazon, Woolworths Online, and company website.

Certifications & Compliance

Charlie's Fine Food Co. follows strict quality and food safety regulations, ensuring all products meet global industry standards.

Certifications & Accreditations

• HACCP Certified – Hazard Analysis and Critical Control Points compliance
• ISO 22000 – Food Safety Management System
• BRCGS Certification – British Retail Consortium Global Standard
• Certified Gluten-Free & Vegan Products – Recognized by Australian and international dietary certification bodies
• Sustainable Packaging & Ethical Sourcing Policies

Customer Testimonials & Market Reputation

Charlie's Fine Food Co. has earned a strong reputation for high-quality, delicious snacks, with positive feedback from customers and retail partners.

Key Testimonials & Feedback

• "Absolutely love the Melting Moments! They’re my go-to indulgence." – Amazon Customer
• "Perfect for airline catering – premium taste and excellent shelf life." – Qantas Catering Manager
• "The gluten-free cookies are a hit with our customers!" – Woolworths Store Manager

Major Achievements & Milestones

Company Growth Timeline

• 1995 – Charlie's Fine Food Co. founded as a local bakery in Melbourne.
• 2005 – Expanded into national retail chains, supplying Coles and Woolworths.
• 2012 – Introduced gluten-free and vegan-friendly products, gaining a niche market.
• 2017 – Secured contracts with Qantas, Emirates Airlines, and major hospitality groups.
• 2020 – Achieved ISO and HACCP food safety certifications.
• 2023 – Reached AUD 45 million in annual revenue with continued global expansion.

Conclusion

With a legacy of over 25 years in the gourmet snack industry, Charlie's Fine Food Co. continues to innovate, expand, and delight consumers with handcrafted, premium-quality treats. The company’s commitment to natural ingredients, sustainability, and diverse dietary offerings positions it as a market leader in artisan baked goods.

By maintaining rigorous quality standards, strong retail partnerships, and expanding global distribution, Charlie's Fine Food Co. is poised for continued growth and success in the international food industry.