Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

Change Coffee is an emerging specialty coffee roastery and social enterprise based in Australia, operating with a mission to create meaningful social impact through ethical sourcing and inclusive employment practices. With a strong community-driven ethos, the business integrates specialty coffee excellence with social change initiatives, aiming to address systemic disadvantage through economic empowerment.

Core Business

Change Coffee operates as a dual-purpose enterprise focused on:

• Sourcing and roasting ethically produced specialty coffee
• Employing and training individuals from marginalized backgrounds
• Distributing roasted coffee through retail and wholesale channels
• Using coffee as a tool for storytelling and community engagement

The business model is structured to reinvest profits into job creation and skills development, ensuring long-term social outcomes alongside commercial growth.

Product and Service Offerings

Specialty Coffee Beans

• Single Origin Coffees – Sourced from sustainable farms across East Africa, South America, and Asia
• Signature Blends – Developed to balance sweetness, body, and acidity for espresso and filter brewing
• Microlots and Seasonal Releases – Highlighting unique processing methods and smallholder collaborations

Brewing Equipment

• Pour-over kits, grinders, and accessories curated for home brewers and cafés (pending release or expansion)

Merchandise

• Branded apparel and ethical goods co-created with partner artisans and creatives

While specific product SKUs are not publicly listed, Change Coffee maintains a focus on quality, traceability, and transparency in sourcing.

Specialisation and USP

Change Coffee distinguishes itself with a strong social mission and the following unique selling points:

• Employment Pathways – Actively recruits and trains individuals facing barriers to employment, including refugees, young people at risk, and people experiencing homelessness
• Sustainable Sourcing – Prioritizes long-term relationships with smallholder farmers and cooperatives that focus on regenerative agriculture and fair pricing
• Impact-Driven Roastery – Coffee production is directly tied to measurable social outcomes, reported transparently to stakeholders
• Collaborative Model – Engages with local non-profits, training institutions, and community partners to scale impact

This holistic approach enables the brand to connect deeply with values-aligned customers and partners.

Financial Performance

As a social enterprise, Change Coffee operates with a blended value model, balancing revenue growth with mission metrics. While detailed financials are not disclosed, indicators of business development include:

• Growth in wholesale partnerships with ethical cafés and corporate clients
• Consistent demand through community-supported retail channels
• Grant and philanthropic support enabling operational scale and infrastructure investment

Early growth is supported through ecosystem partnerships, social procurement networks, and ethical food/beverage alliances.

Shipments and Distribution

Change Coffee primarily focuses on domestic distribution within Australia. Their logistics model includes:

• Direct-to-consumer shipping via online storefront
• Wholesale supply to mission-aligned cafés, offices, and institutions
• Pop-up events and collaborations in partnership with community and cultural organizations

No current export activity has been publicly disclosed, as the focus remains on strengthening regional supply and impact.

Target Market

Change Coffee appeals to a diverse and socially conscious audience, including:

• Ethical cafés and roasters seeking values-aligned sourcing partners
• Corporations integrating social procurement into ESG strategies
• Conscious consumers who value transparency, sustainability, and social equity
• Community hubs and cultural institutions supporting local impact ventures

The brand is particularly well-positioned in Australia’s growing ethical consumption market.

Capabilities

• In-house Roasting – Small-batch production with emphasis on quality control and traceability
• Training & Employment Programs – Internal frameworks to train and mentor vulnerable individuals
• Community Engagement – Storytelling, education, and collaboration across sectors
• Partnerships – Active engagement with social enterprises, advocacy networks, and mission-aligned funders

Certifications and Compliance

Change Coffee emphasizes ethical and sustainable practices, with alignment to:

• Fairtrade principles and direct trade ethics
• Employment compliance and inclusive hiring frameworks
• Potential alignment with B Corp standards (pending certification status)

While formal certifications may still be in process, their operations prioritize impact reporting and third-party accountability.

Customer Testimonials

“Change Coffee doesn’t just serve good coffee—it builds futures. We’re proud to serve their beans at our café and tell their story.” – Wholesale Partner, Melbourne

“As someone who came through the program, working at Change Coffee changed my life. I now have skills, confidence, and a job I love.” – Program Graduate

Major Achievements

• Launched one of Australia’s first impact-first specialty roasteries, integrating employment and social impact into core operations
• Built cross-sector collaborations with social enterprise networks, cafés, and funders
• Successfully placed program graduates into long-term employment across the hospitality and food service industries
• Recognized as a model for inclusive business in community innovation forums and ethical entrepreneurship publications