ChaCha Food Co., Ltd

Company Overview

Founded in 2001, ChaCha Food Co., Ltd is a leading manufacturer and distributor of nut-based snacks and leisure foods in China. Headquartered in Hefei, Anhui Province, the company has grown into a globally recognized brand with a presence in over 50 countries and regions, including North America, Europe, and Southeast Asia. ChaCha specializes in producing high-quality sunflower seeds, nuts, and snack foods, making it one of the largest snack food enterprises in China.

With a commitment to "Nature, Health, and Happiness," ChaCha continuously invests in advanced production technology, strict quality control, and innovative product development to cater to a global customer base.

Core Business and Offerings

ChaCha focuses on manufacturing, distributing, and exporting premium snack foods, with an emphasis on nuts and seeds. The company operates in both domestic and international markets, leveraging its state-of-the-art facilities and strong supply chain.

Product Categories

1. Sunflower Seeds

   • Spiced Flavor
   • Original Flavor
   • Coconut Flavor
   • Salted Flavor
   • Low-Sodium Variants

2. Nuts

   • Daily Nuts (Mixed Nuts)
   • Cashews
   • Almonds
   • Pistachios

3. Leisure Snacks

   • Potato Crackers (Original, Barbecue, Tomato, Scallion Flavors)
   • Broad Beans
   • Green Peas

Brands Distributed

ChaCha operates under the following brands:

• ChaCha – The flagship brand known for high-quality sunflower seeds and nuts.
• ChaCheer – A sub-brand specializing in innovative snack varieties.

Specialization & Unique Selling Proposition (USP)

Key Differentiators

• Market Leader in Sunflower Seeds: With a 30%+ market share in China, ChaCha is the No. 1 brand for sunflower seeds in the Chinese market.
• High-Quality Ingredients: Uses carefully selected raw materials sourced from the best regions, ensuring freshness and superior taste.
• Global Reach: Products are exported to over 50 countries, including the United States, Canada, Germany, Japan, and Australia.
• Innovative Packaging & Processing: First in China to introduce low-temperature baking technology, ensuring maximum nutrient retention and crisp texture.
• Sustainability Commitment: Actively invests in environmentally friendly production and supports sustainable farming practices.

Financial Insights

ChaCha Food Co., Ltd is publicly listed on the Shenzhen Stock Exchange (stock code: 002557.SZ). The company's financial performance highlights its steady growth and market dominance.

Key Financial Metrics (2023)

• Total Revenue: CNY 5.2 billion (approx. USD 720 million)
• Net Profit: CNY 670 million (approx. USD 93 million)
• Annual Growth Rate: 8.5% YoY increase in revenue
• Market Valuation: CNY 14 billion (approx. USD 1.94 billion)

Revenue Breakdown by Product Category

• Sunflower Seeds: 55% of total revenue
• Nuts (Daily Nuts, Cashews, Almonds, Pistachios): 30% of total revenue
• Leisure Snacks (Potato Crackers, Broad Beans, Green Peas, etc.): 15% of total revenue

Shipment and Supply Chain Capabilities

ChaCha has a robust supply chain and logistics network, ensuring its products maintain their quality from production to distribution.

• Manufacturing Facilities:

  • Three advanced production plants with high automation levels.
  • Hefei Factory (Main Plant) – Processes over 200,000 tons of sunflower seeds annually.
  • Xinjiang Factory – Focused on premium-grade sunflower seed production.

• Supply Chain Efficiency:

  • Strong partnerships with over 5,000 retailers worldwide.
  • Distribution Centers strategically located in Asia, North America, and Europe.
  • E-commerce presence on platforms like Alibaba, JD.com, and Amazon.

Target Market

ChaCha's target market spans multiple consumer segments, including:

• Retail Consumers: Individuals and families looking for healthy and high-quality snack options.
• Supermarkets & Convenience Stores: Sold in major grocery chains like Walmart, Carrefour, and RT-Mart.
• E-Commerce Platforms: Available on Amazon, Alibaba, JD.com, and Tmall.
• Catering & Hospitality Industry: Products used by airlines, hotels, and restaurants as snack options.

Certifications & Compliance

ChaCha adheres to international food safety and quality standards, ensuring its products meet global regulatory requirements.

• ISO 22000 – Food Safety Management Certification
• HACCP – Hazard Analysis and Critical Control Points
• BRC Global Standard for Food Safety – British Retail Consortium certification
• Halal Certification – For Muslim consumers
• FDA Compliance – Ensuring quality standards for exports to the U.S. market

Customer Testimonials & Market Reputation

ChaCha has received overwhelmingly positive feedback from customers worldwide. Some key highlights include:

• 4.8/5 Star Rating on Amazon (from 5,000+ customer reviews)
• Top-Selling Brand in China's Sunflower Seed Category for over a decade
• Named “Most Trusted Snack Brand” in China in 2022
• Ranked in the Top 5 for Best-Selling Snacks in Asia-Pacific

Major Achievements & Milestones

• 2001: ChaCha Food Co., Ltd was founded in Hefei, China.
• 2005: Became the No. 1 sunflower seed brand in China.
• 2011: Listed on the Shenzhen Stock Exchange (002557.SZ).
• 2015: Expanded distribution to North America and Europe.
• 2018: Launched the "Daily Nuts" product line, a best-seller in China.
• 2020: Established an AI-driven smart production system for automated quality control.
• 2023: $720 million revenue milestone, reflecting continued global expansion.

Conclusion

With over 20 years of industry expertise, ChaCha Food Co., Ltd has grown into a global leader in sunflower seeds and snack foods. The company continues to expand internationally, investing in product innovation, sustainability, and supply chain optimization. By maintaining a strong commitment to quality, customer satisfaction, and sustainable growth, ChaCha is poised for continued global success in the snack food industry.