CENTURY HARVEST DEPARTMENT STORE L.L.C

Company Overview

Established in 1985, CENTURY HARVEST DEPARTMENT STORE L.L.C, operating under the brand name Fresh Bazaar, is a leading retailer and wholesaler in Dubai, United Arab Emirates. Located strategically on Jumeirah Road, the company specializes in providing high-quality food products, catering to the diverse and multicultural community of the UAE.

With a strong commitment to excellence, Fresh Bazaar offers an extensive range of premium food products, including fresh produce, dry goods, frozen foods, and condiments. Over the years, the company has built a solid reputation for offering authentic flavors, maintaining superior quality, and providing exceptional customer service.

Core Business and Offerings

Fresh Bazaar operates across multiple food and beverage categories, ensuring that its customers have access to a diverse selection of premium food products:

Product Categories

• Chilled & Fresh Food: Fresh fruits and vegetables, ready-to-eat meals, side dishes, and eggs.
• Condiments & Sauces: A variety of sauces, dressings, and specialty condiments.
• Dry Goods: Instant noodles, dried fruits, spices, canned goods, pasta, soups, and seasonings.
• Frozen Food: Frozen meats, seafood, dairy products, baked goods, fruits, vegetables, and ready meals.
• Grains / Cereals / Flours: Breakfast cereals, coffee beans, rice, pulses, and specialty grains.
• Spreads, Honey & Jams: A selection of jams, honey, and fruit spreads.
• Vegetable & Animal Oils & Fats: Various cooking oils, animal fats, and specialty food-grade oils.

Brands Distributed

Fresh Bazaar partners with renowned brands to bring premium products to its customers, including:

• Marhaba
• Kamdin
• Fresh and Cold
• Andre
• Mahram
• Tavazo
• Bijan
• Maz Maz

Specialization & Unique Selling Proposition (USP)

Key Differentiators

• 24/7 Operations: Fresh Bazaar is open 24 hours a day, ensuring customers have round-the-clock access to essential food products.
• Free Home Delivery: Customers can enjoy free delivery services, making shopping more convenient.
• Extensive Product Selection: The company sources a wide variety of fresh, frozen, and dry food products, catering to different cultural preferences.
• Strategic Location: Situated on Jumeirah Road, Fresh Bazaar is easily accessible to residents and businesses in Dubai.
• Commitment to Quality: Fresh Bazaar ensures that all products meet strict quality and safety standards.

Financial Insights

While the company does not publicly disclose its financial figures, Fresh Bazaar has demonstrated consistent growth and stability since its establishment in 1985. The company's long-standing presence in Dubai and its ability to expand operations indicate a strong financial position.

Key indicators of financial strength include:

• Continuous Expansion: Growth in product offerings and market reach.
• Customer Retention & Loyalty: A dedicated customer base that prefers Fresh Bazaar for its quality and convenience.
• Investment in Infrastructure: Establishment of a cold storage facility to ensure product freshness.

Shipment and Supply Chain Capabilities

Fresh Bazaar has developed a robust supply chain that enables efficient sourcing and distribution of products across the UAE.

• Cold Storage Facility: In 2010, the company moved to a state-of-the-art cold storage facility in Dubai's Central Fruit Market to enhance its product preservation capabilities.
• Retail Distribution Department: Launched in 2014, this department ensures efficient logistics and product availability across all retail outlets.

Target Market

Fresh Bazaar primarily caters to:

• Retail Customers: Individuals looking for high-quality groceries and food products.
• Hospitality Industry: Restaurants, hotels, and catering services requiring premium ingredients.
• Wholesalers & Distributors: Businesses looking to stock high-quality food items.
• Expats & Multicultural Communities: Offering products tailored to various cultural preferences.

Certifications & Compliance

Fresh Bazaar adheres to Dubai's strict food safety and hygiene regulations, ensuring all products meet industry standards. Although specific certifications are not publicly listed, its operations are aligned with:

• Dubai Municipality’s Food Safety Regulations
• HACCP Compliance (Hazard Analysis and Critical Control Points)
• UAE Food Import Standards

Customer Testimonials & Market Reputation

Although direct customer testimonials are not publicly available, Fresh Bazaar’s reputation in the market is a testament to its consistent service quality, product reliability, and strong customer loyalty.

Online reviews highlight:

• High-quality products that meet international standards.
• Excellent customer service with prompt deliveries.
• A convenient shopping experience with its 24/7 operations.

Major Achievements & Milestones

• 1985: Establishment of CENTURY HARVEST DEPARTMENT STORE L.L.C in Dubai.
• 2010: Expansion into a modern cold storage facility to improve inventory management.
• 2014: Launch of a dedicated retail distribution department to streamline operations.
• 2023: Strengthened product portfolio with exclusive brand partnerships.

Conclusion

With a rich history spanning over 35 years, Fresh Bazaar continues to be a leading food retailer and wholesaler in the UAE. Its commitment to quality, customer satisfaction, and innovation ensures it remains a preferred choice for both consumers and businesses. By continuously evolving and expanding its offerings, Fresh Bazaar maintains its stronghold in the competitive food market of Dubai.