Ceylon Biscuits Limited (CBL) – A Legacy of Quality and Innovation
Ceylon Biscuits Limited (CBL) is Sri Lanka’s leading manufacturer and exporter of biscuits, chocolates, cakes, cereals, and organic food products. Established over five decades ago, CBL has become a household name with its flagship brand Munchee, recognized across global markets. With an extensive product portfolio and a strong international presence, CBL operates with a mission to deliver high-quality, nutritious, and innovative food solutions to consumers worldwide.
Core Business & Product Portfolio
CBL specializes in the production and distribution of a diverse range of food products, including:
- Biscuits: Munchee Marie, Munchee Lemon Puff, Munchee Chocolate Puff
- Chocolates: Ritzbury Chocolate Bars, Ritzbury Chocolate Coated Wafers
- Cakes: Tiara Swiss Rolls, Tiara Layer Cakes
- Cereals: Samaposha, Nutriline Cornflakes
- Soy-based Products: Lanka Soy Textured Soya
- Organic Products: Cecil Organic Juices, Cecil Dehydrated Fruits
CBL’s product innovation is driven by consumer preferences and global market trends, ensuring that their offerings meet international quality and taste standards.
Market Reach & Export Presence
CBL has a significant global footprint, exporting its products to over 60 countries, including the United States, Canada, Australia, the United Kingdom, and the Middle East. The company’s export business continues to grow, with a strong focus on emerging markets and strategic trade partnerships.
CBL’s presence in international markets is reinforced by its compliance with global food safety standards, enabling the company to cater to diverse consumer segments while maintaining its high-quality reputation.
Financial Strength & Growth
CBL is a dominant force in Sri Lanka’s FMCG sector, consistently ranking among the top revenue-generating companies in the country. While exact financial figures vary, reports indicate that CBL generates an estimated $250 million+ in annual revenue, with a robust growth trajectory in international markets.
CBL’s investment in R&D and automation has significantly contributed to its operational efficiency, helping the company maintain a competitive edge in the global food industry.
Shipment & Export Data
CBL’s global trade data reflects its strong international demand:
- Annual export shipments: Over 500+ containers per year
- Primary export destinations: North America, Europe, the Middle East, and Asia
- Key export products: Munchee biscuits, Ritzbury chocolates, and Tiara cakes
CBL has successfully penetrated ethnic and mainstream retail markets in North America, particularly targeting Sri Lankan, South Asian, and international consumer segments.
Certifications & Compliance
CBL adheres to the highest international quality and safety standards, ensuring that all its products meet global regulatory requirements. The company holds:
- ISO 22000 – Food Safety Management System Certification
- HACCP – Hazard Analysis and Critical Control Points Certification
- BRCGS – British Retail Consortium Global Standard for Food Safety
- Halal & Kosher Certifications – Catering to diverse global markets
- Fairtrade & Organic Certifications – For its Cecil organic product line
CBL’s compliance with these certifications has been instrumental in securing large-scale retail and private label contracts worldwide.
Industry Recognition & Achievements
CBL has received numerous accolades for its business excellence, product quality, and brand leadership:
- Sri Lanka’s Most Valuable FMCG Brand – Recognized by Brand Finance
- Presidential Export Award – For exceptional contributions to Sri Lanka’s export industry
- SLIM-KANTAR People's Awards – Most Loved FMCG Brand in Sri Lanka
- Global Export Excellence Awards – Recognized for international business growth
CBL’s commitment to excellence has solidified its position as Sri Lanka’s largest biscuit and confectionery exporter, with its brands dominating both local and global markets.
Competitive Advantage & Unique Selling Proposition (USP)
CBL’s market leadership is driven by several key factors:
- Brand Leadership: Munchee is Sri Lanka’s No.1 biscuit brand, with over 50% market share.
- Innovation-Driven R&D: Pioneering product innovations like sugar-free biscuits and functional foods.
- Sustainable Manufacturing: Environmentally friendly production processes with zero waste initiatives.
- Strong Global Distribution Network: Presence in major supermarket chains, including Walmart, Carrefour, Tesco, and Woolworths.
- Consumer-Centric Approach: Products tailored for ethnic and mainstream consumers in global markets.
Corporate Social Responsibility (CSR)
CBL is actively involved in community development and sustainability initiatives, focusing on:
- Nutrition and education programs for underprivileged children.
- Sustainable agriculture initiatives to support local farmers.
- Environmental conservation projects aimed at reducing carbon footprint.
Through its CSR initiatives, CBL continues to contribute positively to society while reinforcing its commitment to sustainable business practices.
Future Outlook & Expansion Plans
CBL is poised for continued global expansion, with strategic investments in new production facilities, digital transformation, and market diversification. The company aims to strengthen its presence in Europe, North America, and Africa, while expanding its organic and health-focused product lines.
With a proven track record of excellence, strong financial performance, and unwavering commitment to quality, Ceylon Biscuits Limited remains a leading force in the global food industry, setting new benchmarks for innovation and growth.
