About California Prune Board
The California Prune Board (CPB) is the official marketing organization representing California Prunes, dedicated to promoting the nutritional benefits, premium quality, and versatility of prunes grown in California, United States. Established under the California Department of Food and Agriculture, the board collaborates with growers, packers, and international trade partners to advance the global consumption of California Prunes.
Core Business and Offerings
As an agricultural marketing board, the California Prune Board supports research, trade development, and consumer education to drive demand and innovation for prune-based products.
Product Portfolio
- Whole Prunes: Naturally sweet, dried plums known for their high fiber and antioxidant content.
- Diced Prunes: Processed prunes used in snack bars, baked goods, and cereals.
- Prune Purée: A healthy alternative to sugar and fat in food formulations.
- Prune Juice & Concentrate: Nutrient-rich beverage solutions for digestive health.
- Prune Powder & Extracts: Functional ingredients for nutraceuticals, sports nutrition, and functional foods.
Market Position and Global Reach
California Prunes account for 99% of U.S. prune production and 40% of the global supply, making the industry a dominant player in international prune exports. The primary export markets include:
- Japan: The leading importer of California Prunes, accounting for over 20% of total exports.
- European Union: High demand from Germany, Italy, and the UK, driven by consumer preference for natural digestive health products.
- China & Southeast Asia: Expanding markets with rising health-conscious consumer trends.
- Middle East & North Africa: Strong demand for prunes in traditional and functional food applications.
Shipment and Export Data
- Annual prune production: 90,000 to 120,000 tons.
- California prune exports account for over 50% of total production.
- Top five export destinations: Japan, Germany, Italy, China, United Kingdom.
Competitive Advantages and Specialization
- Premium Quality: California Prunes are larger, sweeter, and higher in antioxidants than competing prunes from other regions.
- Scientific Research: CPB funds clinical studies on prune health benefits, including bone health, gut health, and heart health.
- Sustainability Leadership: California Prune growers implement water-efficient irrigation systems and regenerative farming practices.
- Global Brand Recognition: "California Prunes" is a trusted name in functional foods and healthy snacking.
Financial Performance
- The California prune industry generates over $250 million annually in farm-gate revenue.
- The U.S. prune export market is valued at $150 million, with CPB actively promoting trade expansion strategies.
- Investment in research and marketing exceeds $5 million annually, supporting global campaigns and product innovation.
Certifications and Compliance
- USDA Grade A Certification for premium quality dried fruit.
- Global Food Safety Initiative (GFSI) Standards compliance.
- Non-GMO and Pesticide Residue-Free Certifications.
- Halal & Kosher Certifications for international market access.
Customer Testimonials
"California Prunes are the gold standard for quality and taste. Our customers love the natural sweetness and functional health benefits they offer."
— Leading European Food Importer
"As a professional chef, I use California Prune purée as a natural sugar alternative—it enhances texture and flavor while reducing added sugar in recipes."
— Michelin-Starred Chef
Achievements and Recognitions
- Winner of the "Best Dried Fruit Exporter" Award from the California Department of Agriculture.
- Scientific Endorsement from the International Osteoporosis Foundation for bone health benefits.
- Strategic partnerships with leading nutritionists, chefs, and food scientists.
- Sustained 10% annual export growth over the past five years.
The California Prune Board continues to lead the industry in quality, innovation, and health-focused marketing, ensuring California Prunes remain a preferred choice in global markets.
