About Cahaya Kencana
Cahaya Kencana is a leading Indonesian food manufacturer and exporter, specializing in the production of traditional Indonesian snacks and noodles. Based in Sidoarjo, Indonesia, the company has built a reputation for delivering high-quality, authentic, and flavorful products that showcase Indonesia’s rich culinary heritage.
With years of expertise in food processing, Cahaya Kencana focuses on hygienic production, sustainable sourcing, and innovative packaging solutions, ensuring the highest quality standards for both domestic and international markets.
Core Business and Specialization
Cahaya Kencana specializes in manufacturing and exporting premium Indonesian food products, catering to retail consumers, foodservice businesses, and distributors.
Unique Selling Proposition (USP)
- Authentic Indonesian flavors, crafted using traditional recipes and modern food processing technologies.
- Strict quality control, ensuring compliance with international food safety standards.
- Sustainability-driven sourcing, using high-quality raw materials for ethical production.
- Growing international presence, making Indonesian snacks and noodles available worldwide.
Product Offerings
Cahaya Kencana provides a diverse range of food products, catering to global consumers and culinary professionals.
1. Crackers
- Kroepoek Waroeng Shrimp Crackers – Traditional Indonesian prawn crackers, known for their crispy texture and umami-rich flavor.
- Kroepoek Waroeng Cassava Chips – Light, crispy cassava-based chips, infused with authentic Indonesian spices.
2. Noodles
- Dried Noodles – High-quality Indonesian dried noodles, perfect for home and commercial cooking.
International Market Presence
Cahaya Kencana has successfully expanded its distribution network, exporting to over 20 countries, bringing Indonesian culinary flavors to international markets.
Key Export Markets:
- Asia: Malaysia, Singapore, China, Japan, South Korea.
- Europe: Netherlands, Germany, France, United Kingdom.
- North America: United States, Canada.
- Middle East: United Arab Emirates, Saudi Arabia.
Distribution Channels
- Supermarkets & Retail Chains – Available in major supermarkets across Asia, Europe, and North America.
- Foodservice & HoReCa Supply – Trusted by restaurants, catering businesses, and culinary professionals.
- E-commerce Expansion – Growing presence on online marketplaces and specialty food websites.
Certifications and Quality Standards
Cahaya Kencana follows strict food safety protocols, meeting international quality standards for product safety and compliance.
- HACCP Certified – Ensuring food safety and hazard control in manufacturing.
- ISO 22000 Certified – Compliance with global food safety management systems.
- Halal Certified – Approved for Muslim consumers worldwide.
- BPOM Certified – Meeting Indonesian food regulatory standards.
Financial Performance and Growth
Cahaya Kencana has demonstrated strong financial performance, driven by increasing global demand for Indonesian food products. The company reports annual revenue exceeding USD 15 million, with consistent expansion into new markets.
Shipment & Export Data:
- Annual product exports: Over 5,000 metric tons of snacks and noodles.
- Key shipment hubs: Indonesia, Netherlands, United States, UAE.
- Market growth trend: 18% CAGR in global markets over the last five years.
Customer Testimonials
Cahaya Kencana has earned strong consumer trust, receiving positive reviews from international buyers and distributors.
"Kroepoek Waroeng Shrimp Crackers have an authentic Indonesian taste! Our customers love them!" – David Wong, Food Distributor, Singapore
"The cassava chips from Cahaya Kencana are crispy, flavorful, and made from high-quality ingredients. A great snack!" – Sophie Leclerc, Retail Buyer, France
Major Achievements
- Expanded to over 20 countries, promoting Indonesian culinary traditions globally.
- Recognized for excellence in food manufacturing, receiving industry certifications for quality and safety.
- Leading exporter of Indonesian crackers and noodles, supplying major retailers and distributors worldwide.
- Developed innovative packaging solutions, ensuring longer shelf life and eco-friendly materials.
- Achieved significant revenue growth, strengthening its position in the specialty food sector.
Conclusion
Cahaya Kencana continues to be a pioneer in the Indonesian food industry, blending tradition, quality, and innovation to create authentic snacks and noodles enjoyed worldwide. With a focus on global expansion, sustainability, and product excellence, the company remains committed to bringing the best of Indonesian cuisine to international markets.
