Bord Bia (Irish Food Board)
Bord Bia, also known as the Irish Food Board, is a state agency under the Department of Agriculture, Food, and the Marine in Ireland. It plays a pivotal role in promoting, supporting, and developing Ireland's food, drink, and horticulture industry both domestically and internationally. With a strong commitment to sustainability, innovation, and market research, Bord Bia ensures that Irish food products maintain a strong presence in global markets.
Company Overview
- Established: 1994
- Headquarters: Dublin, Ireland
- Industry: Food & Beverage Promotion, Market Development
- Function: Marketing and trade support for Irish food and drink producers
- Key Initiative: Origin Green (Ireland’s national sustainability program)
Core Mission & Objectives
Bord Bia's mission is to ensure that Irish food, drink, and horticulture products achieve commercial success internationally through:
- Market Intelligence & Research – Providing valuable consumer insights.
- Brand Development & Promotion – Enhancing the global presence of Irish food products.
- Export Assistance & Trade Support – Helping Irish businesses enter new markets.
- Sustainability Programs – Leading initiatives like Origin Green to drive sustainable food production.
Key Services & Programs
Bord Bia offers a wide range of services that support Irish food and beverage producers, ensuring their competitiveness in domestic and global markets.
1. Market Development & Export Support
- Trade Missions & Global Promotion – Helping Irish brands connect with international buyers.
- Retail & Foodservice Partnerships – Partnering with leading retailers, distributors, and foodservice providers worldwide.
- Export Readiness Programs – Supporting Irish companies in achieving export success.
2. Market Intelligence & Consumer Insights
- Irish Food Market Research – Detailed studies on market trends, consumer preferences, and industry developments.
- Global Food Trends Reports – Insights into changing food preferences in key export markets.
- Custom Research Services – Helping businesses tailor their market strategies.
3. Origin Green – Ireland’s National Sustainability Program
- World’s First National Sustainability Program – Aimed at improving sustainability in food production.
- Over 55,000 Farms Certified – Ensuring responsible sourcing and production.
- 300+ Irish Companies participating in measurable sustainability goals.
- Reduction in Carbon Emissions – Commitment to climate action and environmental responsibility.
Irish Food & Beverage Industry – Global Impact
Ireland's food and drink exports have experienced strong growth, with Bord Bia playing a significant role in driving international demand.
- Total Irish Food & Drink Exports (2023): €16.3 billion
- Top Export Markets: UK, EU, US, China, Middle East
- Dairy Industry Contribution: €6.8 billion (largest sector)
- Beef Exports: €2.5 billion, with a strong presence in the EU and Asian markets.
- Prepared Consumer Foods Growth: Increased by 12% in 2023, valued at €3.2 billion.
Key Food & Drink Sectors Supported
Bord Bia actively supports and promotes several key sectors within the Irish food and beverage industry:
- Dairy – Butter, cheese, and milk products, with Kerrygold butter being a global success.
- Beef & Meat – Premium Irish grass-fed beef exported to over 50 countries.
- Seafood – High-quality Irish seafood including oysters, salmon, and mussels.
- Prepared Consumer Foods – Processed food and convenience products.
- Alcoholic Beverages – Whiskey, craft beer, and gin with strong export demand.
- Horticulture – Organic produce, mushrooms, and ornamental plants.
Sustainability Leadership – Origin Green Initiative
Bord Bia's Origin Green initiative is recognized as a global leader in sustainable food production. It provides certifications and sustainability benchmarking to ensure that Irish food products meet the highest environmental and ethical standards.
- 100% of Irish Beef & Dairy Farms Audited for Sustainability
- 25% Reduction in Carbon Footprint across participating companies.
- Strong Collaboration with EU sustainability frameworks.
Trade Shows & Industry Events
Bord Bia actively participates in and organizes international food and beverage trade shows to showcase Irish products, including:
- Gulfood (Dubai)
- SIAL (Paris)
- Anuga (Germany)
- Food & Beverage Trade Missions in Asia, Europe, and North America
Why Choose Irish Food & Drink?
- Exceptional Quality – Ireland’s grass-fed, natural food production model.
- Sustainability Leadership – The only national-level sustainability program in the world.
- Strong Export Support – Bord Bia ensures smooth market access for Irish producers.
- Trusted by Global Markets – High compliance with EU, US, and international standards.
Customer & Market Testimonials
"Ireland’s sustainable food production practices, led by Bord Bia’s Origin Green, set a global benchmark for quality and responsibility." – International Retail Partner
"The data-driven market insights provided by Bord Bia have been invaluable in helping us expand our presence in Europe and Asia." – Irish Food Exporter
Media & Videos
- Bord Bia's Official Website: www.bordbia.ie
- Origin Green Program Overview: NA
- Bord Bia Global Trade Initiatives: NA
Conclusion
Bord Bia plays a critical role in the success of Ireland’s food and beverage industry by providing marketing, trade support, and sustainability leadership. With a strong global presence, export assistance programs, and sustainability-driven initiatives, Bord Bia ensures that Irish food products remain competitive and in high demand worldwide.
