About Blue Bird Foodstuff Trading L.L.C
Blue Bird Foodstuff Trading L.L.C, operating under the brand House of Pops, is a leading food and beverage company based in Dubai, UAE. Established with the mission to provide 100% natural, plant-based, and sustainably sourced frozen treats, the company has gained a strong foothold in the Middle Eastern market. With a commitment to health-conscious and eco-friendly products, House of Pops has positioned itself as a premium provider of guilt-free frozen desserts.
Core Business & Offerings
House of Pops specializes in natural, handcrafted, and plant-based ice pops made from fresh fruits and premium ingredients. Their product range includes:
- Happiness Series: Made with whole fruits and natural sweeteners (e.g., Mighty Mango, Super Strawberry, Very Raspberry).
- Keto Series: Low-carb, sugar-free options tailored for ketogenic diets (e.g., Keto Strawberry, Keto Chocolate).
- Choco Dipped Pops: A combination of real fruits and premium dark chocolate coating (e.g., Fancy Choco, Chocolate Banana).
- Royal Series: Exotic fruit blends inspired by Middle Eastern flavors (e.g., Galactic Lime, Mango Strawberry).
All products are dairy-free, gluten-free, free from refined sugars, and made without artificial colors or preservatives, making them suitable for vegan, keto, and clean-eating diets.
Market Position & Target Audience
House of Pops caters to a rapidly growing health-conscious consumer base that prioritizes natural ingredients, sustainability, and dietary inclusivity. The company’s core target market includes:
- Health-conscious individuals looking for clean-label frozen desserts.
- Vegan and plant-based consumers seeking dairy-free alternatives.
- Fitness and keto-diet enthusiasts requiring low-carb and sugar-free treats.
- Families and children wanting nutritious, preservative-free ice pops.
- Premium hospitality and food service providers aiming to offer high-quality, natural desserts.
Financial Performance & Growth
House of Pops has experienced significant revenue growth over the past few years, driven by increasing consumer demand for healthier dessert alternatives. Key financial highlights:
- Annual revenue growth of 30%+, reflecting rising demand in the UAE and neighboring countries.
- Expansion into multiple retail channels, including premium supermarkets, organic stores, and online platforms.
- International distribution with strong presence in the UAE, Saudi Arabia, and other GCC markets.
Shipment & Distribution Data
House of Pops has made notable strides in expanding its export operations. As per recent shipment records:
- Over 500+ successful international shipments to retailers, hotels, and distributors.
- Key export destinations: UAE, Saudi Arabia, Oman, Bahrain, Kuwait, and select European markets.
- Cold-chain logistics partnerships to ensure optimal freshness and product quality.
Capabilities & Infrastructure
To maintain the highest standards of production and sustainability, House of Pops has built a state-of-the-art manufacturing and distribution network, including:
- Fully automated production facility adhering to ISO-certified food safety standards.
- Eco-friendly packaging solutions, using biodegradable and compostable materials.
- Strategic partnerships with premium fruit suppliers, ensuring top-quality, ethically sourced ingredients.
- Cold storage and logistics infrastructure, ensuring seamless distribution across retail and HoReCa channels.
Certifications & Compliance
House of Pops operates in strict compliance with global food safety and sustainability standards, holding certifications such as:
- ISO 22000:2018 – Food Safety Management System.
- HACCP Certification – Hazard Analysis & Critical Control Points for food safety.
- Vegan Certified – Ensuring 100% plant-based production.
- Eco-Friendly Packaging Accreditation – Recognized for sustainable packaging solutions.
Customer Testimonials & Recognition
House of Pops has received strong consumer and industry recognition, with numerous positive reviews highlighting its taste, quality, and health benefits.
- “Finally, a delicious frozen treat that is 100% natural and guilt-free! My kids love it, and I don’t have to worry about artificial ingredients.” – Ayesha R., Dubai
- “House of Pops has changed the way I think about desserts. Their keto options are a game-changer for my diet.” – Mark T., Abu Dhabi
- “Perfect for our hotel guests who want luxury and health-conscious treats. A must-have for premium hospitality!” – Hotel F&B Manager, UAE
The brand has also been featured in major food expos and trade shows, winning accolades for best innovative product in the frozen category.
Major Achievements & Future Plans
House of Pops continues to expand its presence across the GCC region, with ambitious plans for international franchising and retail expansion. Key milestones:
- Secured partnerships with major retailers such as Carrefour, Spinneys, and Organic Foods & Café.
- Launched exclusive collaborations with fitness centers and wellness brands.
- Awarded ‘Best Healthy Frozen Dessert Brand’ by a leading Middle Eastern food magazine.
- Planned expansion into European and Asian markets, targeting key locations such as London and Singapore.
With a vision to redefine frozen treats through natural ingredients and sustainability, House of Pops is set to become a global leader in the premium, plant-based dessert industry.
