Exhibiting at Gulfood 2025

Company Overview

Best Biscuits Maroc, a subsidiary of the Anouar Invest Group, is one of Morocco's leading manufacturers of biscuits, wafers, sponge cakes, and madeleines. Established with a mission to provide high-quality and affordable confectionery products, the company operates under the well-known Excelo brand, which has become a household name in Morocco. With state-of-the-art production facilities in Had Soualem, Best Biscuits Maroc is a key player in the Moroccan snack food industry, continually innovating to meet evolving consumer preferences. (excelo.ma)

Product and Service Offerings

Best Biscuits Maroc specializes in a wide range of baked confectionery products, catering to diverse tastes and market demands. Their product categories include:

• Biscuits: Dry biscuits, Sandwiched biscuits, Coated biscuits
• Wafers: Available in various flavors and fillings
• Sponge Cakes: Plain and filled varieties
• Madeleines: Traditional and flavored options (excelo.ma)

Specialization and Core USP

Best Biscuits Maroc differentiates itself through its focus on quality, affordability, and innovation. The company's key competitive advantages include:

• Advanced Production Facilities: Utilizing modern baking technology to ensure consistency and high-quality output.
• Strong Brand Identity: Excelo is one of the most recognized biscuit brands in Morocco.
• Innovative Product Development: Continuous introduction of new flavors and formats to meet evolving consumer preferences. (excelo.ma)

Market Reach and Distribution

Best Biscuits Maroc has established a strong distribution network across Morocco, ensuring widespread availability of its products in supermarkets, convenience stores, and traditional retail outlets. The company has also been expanding its presence in export markets, targeting Africa and the Middle East. (excelo.ma)

Certifications and Compliance

To maintain high-quality and food safety standards, Best Biscuits Maroc adheres to internationally recognized certifications, including:

• ISO 22000 - Food Safety Management System
• HACCP (Hazard Analysis and Critical Control Points) - Ensuring food safety compliance
• Halal Certification - Compliance with Islamic dietary laws

These certifications underline the company's commitment to delivering safe and high-quality products to consumers. (excelo.ma)

Sustainability and Ethical Sourcing

Best Biscuits Maroc is committed to sustainability and responsible sourcing. The company implements environmentally friendly production processes and actively seeks to reduce waste and energy consumption in its facilities. (excelo.ma)

Major Achievements

• Market Leadership: Excelo has become one of the most trusted brands in Morocco’s confectionery industry.
• Product Innovation: Regularly introducing new products and flavors to maintain market competitiveness.
• International Expansion: Successfully penetrating export markets, particularly in Africa and the Middle East.

For more information about Best Biscuits Maroc and its product offerings, visit their official website: http://www.excelo.ma/.