Zhongshan Haoxiang Lighting Co., Ltd., operating under the brand name DILUCE, is a professional lighting manufacturer based in Zhongshan, China—an epicenter of lighting innovation and production. With a deep commitment to premium lighting solutions, the company specializes in architectural, commercial, and residential lighting products that combine minimalist design with technical precision.
Core Business and Offerings
Zhongshan Haoxiang Lighting focuses on the design, manufacture, and export of advanced LED lighting systems. Their primary product categories include:
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Down Light Series
- Integrated COB downlights, adjustable models, and trimless solutions
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Grille Light Series
- Linear recessed multi-head grille lights, widely used in retail and gallery environments
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Surface Down Light Series
- Cylindrical and rectangular surface-mounted fixtures for exposed ceilings
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Wine Glass Light Series
- Unique decorative pendant fixtures inspired by modern art and hospitality aesthetics
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Ceiling Track Light Series
- Flexible lighting for commercial showrooms, with high CRI LED options
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Magnetic Light Series
- Modular magnetic rail lighting systems with multiple fittings for customized layouts
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Modular Down Light Series
- Multi-function lighting platforms with interchangeable modules and adjustable optics
These products serve a wide range of professional applications including luxury retail, hospitality, offices, showrooms, galleries, and upscale residences.
Specialisation and Core USP
DILUCE's core strength lies in combining avant-garde lighting design with precision manufacturing and consistent optical performance. Key differentiators include:
- Use of CREE and CITIZEN COB LEDs for premium light quality and longevity
- Integration of UGR<19 anti-glare technology and adjustable beam angles
- Modular systems offering customization for architects and interior designers
- Focus on aluminum die-casting housing, ensuring heat dissipation and durability
- Strong emphasis on design aesthetics, minimalism, and innovation
The company offers OEM and ODM services for international lighting brands and distributors.
Global Market Reach
Zhongshan Haoxiang Lighting has expanded its presence to more than 40 countries, serving clients in:
- Europe: Germany, Italy, France, Spain, Netherlands
- Middle East: UAE, Saudi Arabia, Qatar
- Asia-Pacific: Singapore, Malaysia, South Korea
- North America: Canada, Mexico
- Africa and Latin America via project-based partnerships and lighting contractors
The company participates in international trade fairs like Guangzhou International Lighting Exhibition and Hong Kong Lighting Fair, strengthening global visibility and distributor relationships.
Trade and Export Performance
Based on available trade data and buyer sourcing platforms:
- The company has executed over 120 international shipments between 2021 and 2024
- Main export products include modular downlights, magnetic rail lights, and adjustable grille lights
- Estimated annual export turnover is over USD 3.5 million
- Strategic collaborations with lighting designers and contracting firms in the hospitality and luxury retail sectors
Capabilities
Zhongshan Haoxiang Lighting Co., Ltd. operates a fully equipped factory that includes:
- CNC machining, die-casting, powder coating, and SMT assembly lines
- In-house R&D and product design studio for industrial design and prototyping
- Photometric and electrical testing lab with goniophotometers and integrating spheres
- Strict QC protocols at every production stage—assembly, aging test, and packaging
The facility supports monthly production capacity of over 100,000 units, enabling timely delivery for project-based and wholesale orders.
Certifications and Quality Assurance
All DILUCE products meet rigorous international safety and performance standards:
- CE, RoHS, and CB certified for global compliance
- Internal testing aligned with IEC/EN lighting safety standards
- Products undergo 100% aging and lumen output testing before packaging
- Capable of providing IES files, LDT files, and Dialux support for lighting designers
The company maintains ISO 9001:2015 certified production systems and quality assurance documentation for B2B partners.
Major Achievements
- Successfully developed project lighting series for 5-star hotels in UAE and Singapore
- Delivered over 300,000 lighting units for commercial and residential developments across Europe
- Designed award-winning anti-glare track lighting series used in multiple global retail stores
- Named as a Top 20 Innovative Lighting Brand in the Zhongshan Lighting Cluster region
Zhongshan Haoxiang Lighting Co., Ltd., through its brand DILUCE, continues to inspire modern spaces with elegant lighting solutions backed by engineering excellence, international certifications, and global design sensibilities.