About Prataap Snacks Limited
Prataap Snacks Limited is a leading Indian snack food manufacturer, known for its Yellow Diamond and Avadh brands. Headquartered in Indore, Madhya Pradesh, the company has established itself as a key player in the Indian and international snack markets. With a diverse portfolio of potato chips, extruded snacks, namkeen, and confectionery, Prataap Snacks has witnessed significant growth and expansion over the years.
Core Business & Specialization
Prataap Snacks specializes in the production and distribution of a wide range of packaged snack foods, offering regional flavors and innovative product variations to cater to the diverse tastes of Indian consumers. The company has a strong presence in both urban and rural markets, making it one of the fastest-growing snack food companies in India.
Key Product Categories
- Potato Chips – Classic Salted, Cream Onion, Tangy Tomato
- Extruded Snacks – Rings, Puffs, Kurves, Chulbule
- Namkeen – Moong Dal, Aloo Bhujia, Sev, Mixtures
- Pellets – Scoops, Twists, Pipes
- Sweet Snacks – Yum-Pie, Cookie Cake, Choco Vanilla Cake
Market Reach & Distribution
Prataap Snacks has a strong pan-India presence with a distribution network covering 1,500+ towns and cities. The company also exports its products to several international markets, increasing its global footprint.
Market Reach & Sales Highlights
- Retail Presence: Over 2.5 million retail outlets across India
- Distribution Network: 245+ super stockists and 3,500+ distributors
- Production Facilities: 14 state-of-the-art manufacturing plants across India
- Export Markets: Middle East, Southeast Asia, Africa, and the United States
- Estimated Export Revenue: $20 million+ annually
Certifications & Compliance
Prataap Snacks maintains strict quality control and food safety standards, ensuring that its products meet both domestic and international regulatory requirements.
- ISO 22000:2018 – Food Safety Management System
- FSSAI Certified – Food Safety and Standards Authority of India Compliance
- HACCP Certified – Hazard Analysis and Critical Control Points Compliance
- HALAL Certified – Meeting global dietary regulations
- BRCGS Certified – Global food safety standards compliance for exports
Financial Strength & Growth
Prataap Snacks Limited is a publicly listed company on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). The company has demonstrated strong revenue growth, driven by increased domestic consumption and rising export demand.
- Annual Revenue: ₹1,400 crore+ (~$170 million)
- Year-on-Year Growth Rate: 12% CAGR (past 5 years)
- Market Capitalization: ₹3,000 crore+ (~$370 million)
- Profitability: Operating profit margin of 8%
- Investment in R&D & Product Innovation: 5% of annual revenue
Customer Trust & Testimonials
Prataap Snacks has built a strong consumer base, earning trust through its consistent quality, innovative flavors, and affordability. The company's products are among the top-selling snacks in India, especially in the value-for-money and mid-premium segment.
"Yellow Diamond potato chips have become a household favorite. The quality and flavor variety are outstanding!"
— Retailer, Mumbai, India
"We have been distributing Prataap Snacks' products for over five years. Their commitment to quality and timely supply chain management is commendable."
— Distributor, Delhi NCR
Achievements & Recognitions
- Ranked among the Top 5 Snack Food Companies in India
- Received "Best FMCG Growth Award" by Economic Times (2022)
- Listed among India's Top 100 Mid-Cap Growth Companies
- Recognized for "Innovation in Packaged Snacks" at the India Food Forum (2023)
- Successfully raised ₹482 crore through IPO in 2017
Future Vision & Expansion
Prataap Snacks aims to strengthen its presence in India while aggressively expanding its international operations. With a focus on healthy snacking and premium product categories, the company is investing in new product innovations and supply chain enhancements.
Upcoming Initiatives
- Expansion into healthier snack categories, including baked chips and plant-based snacks
- Increasing brand penetration in Tier-2 and Tier-3 cities
- Strengthening e-commerce and direct-to-consumer (D2C) sales
- Enhancing automation in manufacturing for efficiency and scalability
- Expansion into European and North American snack markets
Conclusion
Prataap Snacks Limited continues to be a market leader in India's packaged snack food industry, offering high-quality, affordable, and innovative snack solutions. With strong financial performance, an extensive distribution network, and a commitment to product excellence, Prataap Snacks is poised for continued growth and global expansion.
