W.S. Karoulias S.A.: The Leading Distributor of Wines & Spirits in Greece
W.S. Karoulias S.A. is a premier Greek distributor of wines, spirits, beers, and non-alcoholic beverages, representing renowned international brands and prestigious Greek wineries. With decades of experience in the alcoholic beverages and gastronomy sector, the company has built a reputation for excellence, market leadership, and strategic partnerships.
Core Business & Market Positioning
Headquartered in Agios Stefanos, Greece, W.S. Karoulias specializes in the import, distribution, and brand building of premium beverages. The company maintains an exclusive portfolio of wines, spirits, beers, teas, and specialty gastronomic products, serving retail chains, hotels, bars, restaurants, and catering businesses.
By partnering with globally recognized beverage brands, W.S. Karoulias plays a key role in shaping Greece’s beverage industry, ensuring access to premium, high-quality products.
Product Portfolio
1. Wines
- Greek Wines: Selection of local wineries and indigenous varietals.
- International Wines: Handpicked labels from top global wine-producing regions.
2. Spirits
- Whiskey: Tullamore Dew, Scottish and Irish Whiskeys.
- Vodka: Stolichnaya and other premium vodka brands.
- Gin: Finsbury Gin and boutique distilleries.
- Tequila: Sierra Tequila and other select agave spirits.
- Rum & Liqueurs: International brands and craft selections.
3. Beers
- Premium & International Beer Brands.
4. Non-Alcoholic Beverages
- Coffee: Espresso, Filter Coffee.
- Tea: Lipton, Pukka Herbs, PG Tips.
5. Gastronomy Products
- Balsamic Vinegar.
- Greek Specialty Foods.
Competitive Advantage & Unique Selling Proposition
- Exclusive Greek distributor for premium international brands, ensuring a dominant market presence.
- Strong partnerships with the HoReCa (Hotel, Restaurant, Catering) sector, providing tailored beverage solutions.
- Deep expertise in wine and spirits category management, enabling highly effective marketing strategies.
- Robust supply chain infrastructure, ensuring efficient distribution across Greece and selected export markets.
- Focus on consumer trends, expanding offerings in craft spirits, organic wines, and premium non-alcoholic beverages.
Financial Performance & Market Reach
W.S. Karoulias S.A. has demonstrated steady revenue growth, supported by expanding product lines and long-term industry partnerships.
- Annual Beverage Distribution Volume: Over 2 million liters of alcoholic and non-alcoholic beverages.
- Retail & HoReCa Presence: Serving supermarkets, fine-dining restaurants, luxury hotels, and bars.
- International Partnerships: Exclusive distributor agreements with global beverage brands.
Certifications & Compliance
W.S. Karoulias ensures strict adherence to international beverage quality standards, supporting responsible alcohol distribution and compliance with Greek and EU regulations.
- ISO 9001 Certified: Quality management systems certification.
- ISO 22000 Certified: Ensuring food safety in beverage distribution.
- HACCP Compliance: Guaranteeing safe handling and storage of beverages.
- Sustainability Initiatives: Partnering with brands committed to eco-friendly packaging and responsible sourcing.
Customer Testimonials & Industry Recognition
- "W.S. Karoulias brings some of the best premium spirits and international wines to Greece. Their portfolio is unmatched." – Hotel & Bar Partner, Athens
- "Their expertise in the HoReCa sector ensures that our restaurants always have the finest selection of wines and specialty beverages." – Restaurant Chain Owner, Greece
Major Achievements
- Leading Greek distributor for top global spirit brands, including Stolichnaya Vodka, Tullamore Dew Whiskey, and Sierra Tequila.
- Expanding the Greek wine category, supporting local vineyards and indigenous grape varietals.
- Recognized for excellence in beverage distribution, receiving industry awards for innovation and service.
Conclusion
W.S. Karoulias S.A. continues to be Greece’s leading beverage distributor, offering premium wines, spirits, beers, and specialty beverages. With strategic global partnerships, an extensive product portfolio, and a commitment to quality, the company is a trusted partner for the HoReCa industry and retail sector.
For businesses seeking high-end alcoholic and non-alcoholic beverages, W.S. Karoulias S.A. remains a benchmark in excellence, reliability, and premium product distribution.
