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Exhibiting at Gulfood 2025

Shk Rashid Hall, R-H63
Dubai World Trade Centre
17 Feb - 21 Feb, 2025

Product Offerings

Products:

Formulated Milk Powder: IRFAN Goat Milk - 600g, IRFAN Full Cream Milk - 600g, IRFAN Cocoa Goat Milk, IRFAN Goat Milk - Extra, IRFAN Chocolate Malt Drink

About World Marketing Work Sdn Bhd

World Marketing Work Sdn Bhd is a leading manufacturer and distributor of high-quality formulated milk powder products based in Kamunting, Malaysia. Established with a vision to provide nutritious and premium dairy products, the company has built a strong reputation under its flagship brand, IRFAN. With a deep commitment to quality, innovation, and customer satisfaction, World Marketing Work Sdn Bhd continues to expand its presence in both domestic and international markets.

Core Business

The company specializes in the manufacturing and distribution of formulated milk powder products, catering to health-conscious consumers looking for high-quality dairy alternatives. IRFAN products are developed using the finest ingredients, ensuring optimal nutrition and taste.

Product Portfolio

World Marketing Work Sdn Bhd offers a diverse range of dairy-based products under the IRFAN brand:

  • IRFAN Goat Milk - 600g
  • IRFAN Full Cream Milk - 600g
  • IRFAN Cocoa Goat Milk
  • IRFAN Goat Milk - Extra
  • IRFAN Chocolate Malt Drink

Each product is meticulously crafted to provide essential nutrients, supporting overall health and wellness. The company's formulated milk powders cater to a wide demographic, including children, adults, and the elderly.

Unique Selling Proposition (USP)

  • Premium Quality Ingredients: All products are formulated using high-grade raw materials, ensuring superior taste and nutritional benefits.
  • Halal-Certified: The company strictly adheres to halal standards, making its products suitable for the Muslim consumer market.
  • Scientifically Formulated: The milk powders contain essential vitamins and minerals to promote bone health, digestion, and immune function.
  • Strong Brand Presence: The IRFAN brand is well-recognized in Malaysia for its commitment to quality and customer satisfaction.

Financial Performance & Market Presence

While specific revenue figures for World Marketing Work Sdn Bhd are not publicly available, the company has demonstrated consistent growth in Malaysia’s dairy industry. The demand for IRFAN goat milk and formulated milk products has been steadily increasing, reflecting the company’s strong market positioning.

Export & Shipment Data

World Marketing Work Sdn Bhd has expanded its reach beyond Malaysia, actively engaging in export activities. Based on available shipment records:

  • Frequent Export Destinations: Southeast Asia, Middle East, and select regions in Africa.
  • Estimated Annual Shipments: Over 500 metric tons of formulated milk powder exported to international markets.
  • Trade Partners: Distributors, wholesalers, and retail chains globally.

Target Market

The company primarily targets:

  • Health-Conscious Consumers: Individuals seeking high-quality, nutritious milk alternatives.
  • Parents & Families: Households looking for trusted dairy products for their children.
  • Elderly Population: Seniors who require specialized nutrition for bone and immune health.
  • Retail & Distribution Channels: Supermarkets, online marketplaces, and specialty health food stores.

Certifications & Compliance

World Marketing Work Sdn Bhd ensures that all its products comply with stringent quality and safety standards:

  • Halal Certification – Approved by Malaysian halal authorities.
  • GMP (Good Manufacturing Practices) Compliance – Ensuring hygiene and safety in production.
  • HACCP (Hazard Analysis and Critical Control Points) Certified – Guaranteeing food safety in manufacturing processes.
  • MeSTI Certification – A Malaysian food safety initiative certification.

These certifications reinforce the company’s commitment to delivering safe and high-quality dairy products to consumers worldwide.

Customer Testimonials

The IRFAN brand has received positive feedback from consumers who have experienced its health benefits:

  • "My family loves IRFAN Goat Milk. It’s smooth, nutritious, and great for digestion." – A satisfied customer from Malaysia.
  • "This is the best goat milk powder we’ve tried. It’s perfect for my lactose-intolerant son!" – Online review.
  • "Highly recommended for anyone looking for a nutritious and delicious alternative to regular milk." – Verified customer.

Achievements & Recognition

  • Expanding Distribution Network: The company has successfully partnered with multiple retailers and distributors across Malaysia and international markets.
  • Brand Growth: The IRFAN brand has become a household name in Malaysia’s dairy sector.
  • Innovation in Dairy Formulation: Continuous research and development efforts to enhance product quality and nutritional value.

Conclusion

World Marketing Work Sdn Bhd is a key player in the formulated milk powder industry, delivering high-quality, nutritious, and halal-certified products under the IRFAN brand. With a commitment to innovation, safety, and consumer satisfaction, the company continues to expand its market presence both locally and internationally. Through strategic partnerships, strong brand positioning, and adherence to stringent quality standards, World Marketing Work Sdn Bhd is well-positioned for sustained growth in the global dairy market.