Founded in 2008, WISE (Wine Industry Sales Education) provides education, training, and certification for wine industry professionals engaged in direct-to-consumer (DTC) sales and marketing. The organization offers interactive courses, workshops, and coaching designed to enhance skills in areas such as tasting room management, customer service, events, wine club operations, and online sales. WISE emphasizes experiential learning, utilizing real-life examples, group exercises, and role-playing to teach best practices and improve leadership capabilities within the wine industry. :contentReference[oaicite:0]{index=0}