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Exhibiting at The Annual North Coast Wine Industry Expo (WIN Expo) 2024

Booth #522
SONOMA COUNTY FAIRGROUNDS SANTA ROSA, CA
5 Dec - 5 Dec, 2024

Product Offerings

Product Categories:

Consulting and Professional Services, Information Technology and Software

Products:

DTC Sales and Marketing Training, Leadership Development Programs, Mystery Shopping Services, Coaching and Consulting, Certification Programs, Tasting Room Management Training, Wine Club Operations Training, Customer Service Training, Event Management Training, Online Sales Training

Founded in 2008, WISE (Wine Industry Sales Education) provides education, training, and certification for wine industry professionals engaged in direct-to-consumer (DTC) sales and marketing. The organization offers interactive courses, workshops, and coaching designed to enhance skills in areas such as tasting room management, customer service, events, wine club operations, and online sales. WISE emphasizes experiential learning, utilizing real-life examples, group exercises, and role-playing to teach best practices and improve leadership capabilities within the wine industry. :contentReference[oaicite:0]{index=0}