Exhibiting at Foodex Japan 2025

About Will Co., Ltd.

Will Co., Ltd. (株式会社ウィル) is a Japanese food service and franchise company headquartered in Nagoya, Japan. Specializing in Indian-style curry restaurants, the company operates under the Indotei (インド亭) brand, offering authentic and affordable Indian-inspired dishes to the Japanese market. With a well-established franchise model, Will Co., Ltd. provides entrepreneurs with business opportunities to expand their footprint in Japan’s growing casual dining industry.

Core Business and Specialization

Will Co., Ltd. is focused on the restaurant franchise sector, offering proven business models for individuals and investors looking to operate successful curry restaurants. The company provides comprehensive franchise support, including menu development, operational training, and supply chain management.

Key Strengths

• Established Franchise Model – Proven restaurant franchise operations with successful case studies.
• Authentic Indian-Style Curry – Offering a diverse range of curry dishes tailored for the Japanese market.
• Turnkey Business Solutions – Providing franchisees with training, supply chain support, and branding assistance.
• Strong Market Positioning – Targeting mid-range casual dining with a focus on affordable, high-quality meals.
• Efficient Supply Chain – Centralized procurement for spices, ingredients, and restaurant essentials.

Product Portfolio

Will Co., Ltd. specializes in Indian-style curry dishes under the Indotei (インド亭) brand, catering to a wide demographic of Japanese consumers.

Curry Dishes

• Classic Chicken Curry
• Butter Chicken Curry
• Keema Curry
• Vegetable Curry
• Spicy Masala Curry
• Curry with Naan or Rice Combinations

Franchise Opportunities

• Turnkey Franchise Setup
• Operational Training & Business Support
• Branding and Marketing Assistance
• Supply Chain and Ingredient Sourcing
• Ongoing Business Consultation and Innovation Support

Market Presence and Growth

Will Co., Ltd. has successfully expanded its restaurant franchise operations across Japan, capitalizing on the growing demand for international cuisine in the local market.

Growth Metrics

• Multiple Indotei restaurant locations established across Japan.
• Steady year-over-year franchise growth, with increasing franchise applications.
• Growing customer base due to rising interest in ethnic cuisine and casual dining options.
• Expanding digital presence, with enhanced franchise recruitment through online marketing.

Franchise Business Model and Expansion Strategy

Will Co., Ltd. provides a structured and scalable franchise model, enabling entrepreneurs to efficiently launch and operate Indian curry restaurants under the Indotei brand.

Franchise Benefits

• Affordable Entry Costs – Lower investment compared to other restaurant franchises.
• Proven Operational System – Streamlined restaurant management processes.
• Comprehensive Training – Hands-on coaching and business development assistance.
• Brand Recognition – Leveraging the Indotei brand to attract customers.
• Growth Potential – Opportunities to expand within high-traffic areas and urban centers.

Industry Recognition and Customer Satisfaction

Will Co., Ltd. has earned strong customer loyalty and franchisee satisfaction, with positive feedback from restaurant patrons and business partners.

Customer Testimonials

• "Indotei’s curry flavors are rich and authentic! The taste is unique compared to other Japanese curry chains." – Regular Customer, Tokyo
• "Becoming an Indotei franchisee was a smooth experience. The business model is structured, and the company provides excellent support." – Franchise Owner, Osaka

Future Growth and Expansion Plans

• Increasing Franchise Locations – Expanding Indotei curry restaurant outlets across Japan.
• Diversifying the Menu – Introducing seasonal and regional curry specialties to cater to evolving consumer preferences.
• Enhancing Digital Marketing – Strengthening online branding and customer engagement strategies.
• Exploring International Expansion – Potential franchise partnerships in Southeast Asia and beyond.

Conclusion

Will Co., Ltd. is a leading franchise operator in Japan’s casual dining sector, offering high-quality Indian-style curry dishes under the Indotei brand. With a proven business model, strong franchise support, and commitment to authentic flavors, the company continues to expand its presence in the food service industry, making curry dining more accessible and enjoyable for Japanese consumers.