Exhibiting at Gulfood 2025

Welsh Lamb

Welsh Lamb is a premium, sustainably sourced, and geographically protected lamb brand from Wales, recognized globally for its exceptional quality, natural rearing methods, and distinctive flavor. Managed under the Protected Geographical Indication (PGI) scheme, Welsh Lamb represents centuries-old farming traditions, ensuring that each cut meets the highest standards of taste, sustainability, and traceability.

Core Business & Product Offerings

Welsh Lamb is a globally recognized agricultural product, certified under EU and UK food quality schemes. The brand offers a range of premium lamb cuts and culinary experiences, including:

• Welsh Lamb:

  • Fresh lamb cutlets, chops, leg, and shoulder cuts.
  • Whole lamb for specialty roasts and traditional recipes.
  • Minced lamb for gourmet cooking and modern cuisine.

• Welsh Lamb Recipes:

  • Curated culinary recipes featuring Welsh Lamb.
  • Traditional Welsh dishes and contemporary fusion recipes.

Welsh Lamb is distinguished by its unique flavor profile, achieved through natural, grass-fed farming methods and sustainable land management.

Specialization & Unique Selling Proposition

Welsh Lamb’s Protected Geographical Indication (PGI) status ensures that only lamb reared in Wales, following strict quality standards, can bear the Welsh Lamb name. The brand’s unique selling propositions (USPs) include:

• PGI Certification: Guaranteeing authentic Welsh origin and superior quality.
• Grass-Fed & Naturally Raised: Sheep are free-range and reared on lush Welsh pastures, enhancing taste and nutritional value.
• Sustainable & Ethical Farming: Committed to environmentally friendly livestock farming practices.
• High Nutritional Value: Naturally rich in protein, Omega-3 fatty acids, and essential vitamins.

Economic Impact & Market Presence

Welsh Lamb plays a critical role in the Welsh economy, supporting local farmers, rural communities, and the UK’s agricultural export industry.

• Annual Revenue: Welsh Lamb contributes over £200 million annually to the Welsh agricultural sector.
• Employment: Supports over 33,000 jobs in Welsh farming and processing.
• Export Markets:
  • Welsh Lamb exports are valued at over £140 million annually.
  • Key destinations include France, Germany, Italy, UAE, and Japan.

Trade & Export Data

Welsh Lamb is one of Wales’ top agricultural exports, maintaining strong demand in Europe, the Middle East, and Asia.

• Key Export Destinations: France, Germany, Italy, UAE, Japan, Canada.
• Trade Show Participation:
  • SIAL (France)
  • Anuga (Germany)
  • Gulfood (Dubai)
• Industry Partnerships:
  • Collaborations with UK retailers, international distributors, and restaurant chains.

Certifications & Compliance

Welsh Lamb adheres to strict food quality and safety regulations, ensuring traceability and compliance with international standards:

• Protected Geographical Indication (PGI) Certification – Ensuring authentic Welsh origin.
• Red Tractor Assurance – Guaranteeing ethical and sustainable farming.
• ISO 22000 Certification – International food safety compliance.
• Animal Welfare Approved – Supporting humane and sustainable livestock farming.

Customer Testimonials & Industry Recognition

Welsh Lamb has received global recognition for its quality, sustainability, and flavor, earning praise from consumers, chefs, and food critics.

• “Welsh Lamb’s flavor is truly unique – rich, tender, and naturally delicious. It’s a favorite in our restaurant.” – Chef, Michelin-Starred Restaurant, France
• “PGI-certified Welsh Lamb ensures that we get the highest quality meat with complete traceability.” – Retail Buyer, Germany

Welsh Lamb has won multiple UK and international food industry awards, further solidifying its reputation as a premium meat brand.

Future Outlook & Strategic Goals

Welsh Lamb is committed to expanding its global presence, promoting sustainable farming, and increasing consumer awareness. Key strategic objectives include:

• Increasing exports to Asia and North America, targeting new markets such as China and the USA.
• Developing new premium cuts and convenience-ready lamb products to meet modern consumer demand.
• Strengthening sustainability initiatives, with a focus on carbon-neutral farming and eco-friendly packaging.
• Enhancing consumer engagement through digital campaigns, food festivals, and culinary collaborations.

With its heritage-rich farming practices, superior quality assurance, and commitment to sustainability, Welsh Lamb remains one of the most sought-after premium meat products worldwide, setting a global benchmark for excellence in lamb production.