About Viciunai ir Ko
Viciunai ir Ko is a leading European manufacturer and distributor of seafood, surimi, frozen fish, ready-to-eat meals, and frozen food products. Headquartered in Kaunas, Lithuania, the company operates under the Viciunai Group, one of the largest seafood processing and frozen food producers in Europe. With an extensive portfolio of high-quality, sustainably sourced products, Viciunai Group supplies supermarkets, foodservice providers, and distributors across Europe, Asia, and North America.
Core Business and Specialization
Viciunai ir Ko specializes in seafood processing and frozen food production, ensuring that high-quality, nutritious, and convenient food options are accessible to consumers worldwide. The company’s strengths include:
- Surimi Product Manufacturing – One of the largest surimi producers in the world, supplying crab sticks, crab meat, and seafood bites.
- Frozen Fish & Seafood Processing – Offering ready-to-cook seafood, salted & smoked fish, and breaded fish fillets.
- Convenience & Ready-to-Eat Foods – Producing dumplings, frozen pizzas, pancakes, salads, and frozen vegetables.
- Global Export & Distribution – Supplying over 70 countries, including Europe, Asia, North America, and the Middle East.
- Sustainability & Responsible Sourcing – Commitment to sustainable fishing, eco-friendly packaging, and reducing carbon emissions.
By combining innovation, quality, and sustainability, Viciunai ir Ko remains a market leader in the frozen food and seafood processing industry.
Product Offerings
Viciunai ir Ko offers a wide variety of frozen, ready-to-eat, and processed seafood products, including:
Surimi Products
- Crab Sticks
- Crab Meat
- Seafood Bites
- Crab Claws
Frozen Fish & Seafood
- Ready-to-Cook Meals
- Salted and Smoked Fish – Salmon, Herring
- Breaded Fish Products – Fish Fingers, Fish Fillets
Convenience & Ready Meals
- Dumplings – Various Fillings
- Frozen Pizzas & Pancakes
- Seafood & Vegetable Salads
- Frozen Vegetables & Mushrooms
All products are developed with a focus on nutrition, taste, and convenience, catering to modern consumer preferences.
Market Presence and Global Reach
Viciunai ir Ko operates in over 70 international markets, making it one of Europe’s largest seafood and frozen food suppliers.
Key Export Markets
- Europe – Supplying supermarkets and foodservice companies in Germany, France, Spain, Italy, and the UK.
- Asia – Expanding market presence in China, Japan, and South Korea with high-demand surimi and seafood products.
- North America – Increasing exports to the United States and Canada, driven by rising seafood consumption trends.
- Middle East – Supplying premium frozen and ready-to-eat products to Gulf countries.
Global Seafood & Frozen Food Market Trends
- The global seafood market was valued at $160 billion in 2023 and is projected to grow at a CAGR of 4.3% from 2024 to 2030.
- Surimi product consumption is increasing, with the global surimi market expected to reach $6 billion by 2026.
- The frozen ready meals industry is experiencing strong growth, driven by the demand for quick, high-protein meal solutions.
Viciunai ir Ko remains at the forefront of these trends, ensuring its products meet evolving consumer demands and global market needs.
Sustainability and Ethical Sourcing
Viciunai ir Ko is committed to sustainability, ethical seafood sourcing, and reducing its environmental impact. Key initiatives include:
- Sustainable Fishing Practices – Partnering with MSC (Marine Stewardship Council) and ASC (Aquaculture Stewardship Council) certified fisheries.
- Eco-Friendly Packaging – Using biodegradable and recyclable materials to reduce plastic waste.
- Energy-Efficient Production – Implementing low-emission manufacturing technologies.
- Responsible Sourcing – Ensuring that raw materials meet international sustainability standards.
The company actively works to enhance supply chain transparency and promote sustainable seafood consumption.
Certifications and Compliance
Viciunai ir Ko adheres to strict international food safety and quality standards, ensuring compliance with:
- ISO 22000 & HACCP – Food safety management certifications.
- IFS (International Featured Standards) & BRC (British Retail Consortium) – Meeting global retail and foodservice safety requirements.
- MSC & ASC Certifications – Guaranteeing sustainable and responsibly sourced seafood.
- Halal & Kosher Certifications – Expanding product accessibility to diverse consumer markets.
These certifications reinforce Viciunai ir Ko’s commitment to quality, sustainability, and food safety.
Research & Development
Viciunai ir Ko invests heavily in R&D, focusing on innovation and new product development. Key areas of research include:
- Developing plant-based seafood alternatives, catering to vegan and flexitarian consumers.
- Enhancing surimi formulations, improving taste, texture, and protein content.
- Optimizing freezing technology, ensuring better shelf life and product quality.
- Exploring new flavors and functional food solutions, aligning with global health trends.
With cutting-edge R&D facilities and industry expertise, the company continues to set new benchmarks in frozen food and seafood innovation.
Branding and Consumer Engagement
Viciunai ir Ko actively engages with consumers, retailers, and foodservice partners through:
- Strong digital presence on Facebook & LinkedIn, promoting product innovations and sustainability efforts.
- Participation in international trade fairs, such as SIAL, Anuga, and Seafood Expo Global.
- Partnerships with major retailers, ensuring Vici, ESVA, and Columbus brands are widely available in supermarkets and foodservice channels.
Through strategic branding and digital marketing, Viciunai ir Ko continues to strengthen its global reputation.
Future Goals and Expansion Strategy
Viciunai ir Ko aims to accelerate growth and expand its global footprint through:
- Expanding into new markets, particularly in Latin America and the Middle East.
- Developing plant-based and sustainable seafood alternatives.
- Enhancing supply chain efficiency, ensuring faster international distribution.
- Investing in AI-driven production technologies, optimizing manufacturing processes.
- Increasing sustainability initiatives, targeting zero-waste production by 2030.
Conclusion
Viciunai ir Ko is a global leader in seafood processing and frozen food manufacturing, combining quality, innovation, and sustainability to deliver exceptional products worldwide. With a strong commitment to responsible sourcing, technological advancements, and market expansion, the company continues to shape the future of the frozen food industry.
