J&K Horticultural Produce Marketing and Processing Corporation Ltd. (JKHPMC) was established in 1978 with the aim to support the horticulture sector in Jammu and Kashmir. The corporation focuses on the production, marketing, and processing of fresh fruits. It also provides warehousing and cold storage facilities to enhance the value chain for horticultural products. JKHPMC plays a vital role in reducing the role of middlemen and ensuring that farmers receive a larger share of the consumer's rupee.