Ruby Gida Kimya Sanayi ve Ticaret Ltd. Sti. is a Turkish company established in 2009 and based in Gaziantep. The company specializes in the production of powder juices under the brands ICE UP, JUICE UP, and TASY. Ruby Gida is recognized for its commitment to quality, producing beverages with rich aroma and vitamin C content under the latest technological and hygienic conditions. The company focuses on sustainable growth and innovation in the food and beverage sector, particularly in non-alcoholic instant drinks.