USA Rice, established in 1994, serves as the unified voice for the U.S. rice industry, representing farmers, millers, merchants, and allied businesses. The organization advocates for policies and trade opportunities that benefit the industry and actively engages in sustainability and conservation initiatives. USA Rice promotes American-grown rice domestically and internationally, providing educational resources on nutrition, sustainability, and quality. Additionally, it organizes trade shows, events, and campaigns like the National Rice Month to raise awareness and foster market growth for U.S. rice products globally.