The U.S. Meat Export Federation (USMEF) is a nonprofit trade association that represents the U.S. beef, pork, and lamb industries in global markets, including China. Established to increase demand and market access for American red meat, USMEF collaborates with the USDA and industry stakeholders to promote exports, support market-specific guidelines, and conduct promotional campaigns. In China, USMEF focuses on expanding beef and pork utilization through culinary education and partnerships with local foodservice sectors. Recent efforts include promoting American grain-fed beef cuts at restaurant chains and launching training programs for butchers to increase awareness of U.S. meat’s quality and versatility.