The EU Fresh Fruit Gift campaign is a European Union-financed initiative aimed at promoting European fresh cherries and blueberries from Greece and Romania to consumers in India, the UAE, and the UK. The campaign highlights the superior quality, safety, and eco-friendly production methods of these fruits. Key participating organizations include the Agricultural Cooperative of Rachi Pieria 'Agios Loukas' from Greece and the Association of South Fruit Producers - FRUCTPROD from Romania. The campaign also aligns with the European Green Deal's goals to make Europe the first climate-neutral continent by 2050.