The Malaysian Palm Oil Council (MPOC) is dedicated to promoting Malaysian palm oil as a healthy, sustainable, and ethical choice for consumers worldwide. MPOC engages with various stakeholders to improve market access and acceptance of the Malaysian Sustainable Palm Oil (MSPO) certification. The council focuses on sustainable palm oil production, highlighting its economic benefits, environmental sustainability, and positive impact on local communities. MPOC operates through a network of regional offices in China, India, the Middle East, Europe, and Africa to facilitate trade expansion and market development.