Curve Coffee is part of the rapidly growing coffee culture in Saudi Arabia. The coffee scene in Riyadh and other parts of the Kingdom has seen significant growth, with a rise in specialty coffee shops and roasteries catering to sophisticated local tastes. Companies like Curve Coffee are contributing to this trend by offering high-quality coffee beans and unique coffee experiences. Saudi Arabia's coffee industry is driven by local consumers who prefer premium coffee and are exploring various brewing methods and flavors.