The Non-GMO Project is a 501(c)(3) nonprofit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. The organization offers North America’s most rigorous certification for GMO avoidance, known for its trusted Butterfly label. Founded in 2007, the Non-GMO Project aims to ensure consumers have access to non-GMO choices and supports the organic and regenerative agriculture movements by reducing GMO contamination. The Project’s verification process involves stringent testing and supply chain tracing to uphold the integrity of its certification.