LB Associates Pvt. Ltd is an integrated media house based in Noida, National Capital Region (NCR), India. Established in 1996 by Linda Brady (now Linda Hawke), the company specializes in custom and contract publishing. LB Associates produces custom-made advertising-supported publications for various clients, including diplomatic missions, chambers of commerce, and export development organizations. The company is known for its prominent magazines such as Diplomatist, People and Management, Creature Companion, Food Marketing and Technology, and Business of Agriculture. Additionally, LB Associates organizes the India International Pet Trade Fair (IIPTF), South Asia’s only international pet trade fair.