Founded in 2016, Afri-Vision for Import & Export has emerged as a leading grain importer in Egypt, acting as a trusted intermediary between producers and consumers. The company collaborates with top-quality wheat and grain suppliers from over 10 countries, earning the trust of both local and international clients, including governmental entities. Building on its extensive experience in exporting pasta and wheat flour since the early 2000s, Afri-Vision expanded into production in 2022 to ensure sustainable quality for its clients. The company's brands have successfully captured targeted market shares, and Afri-Vision also produces private-label products for established brands. In 2024, the company inaugurated its new pasta factory, ALFA, enhancing its control over the supply chain from wheat selection to pasta production.