Majlis Amanah Rakyat (MARA) is a Malaysian government agency under the Ministry of Rural Development, established in 1966 to promote and facilitate socio-economic development, particularly for the Bumiputera community. MARA supports various entrepreneurial and educational initiatives, including programs for food production, distribution, and retail, with a focus on halal-certified products. The agency is involved in sectors such as convenience foods, preserved foods, confectionery, and snacks, aiming to enhance local businesses' competitiveness and sustainability.