The Cranberry Marketing Committee (CMC) represents U.S. cranberry growers and processors in promoting cranberries and their products worldwide. Established in 1962 as a federal marketing order, the CMC's mission is to increase global awareness and demand for cranberries through marketing, education, and promotional activities. The organization provides resources and support for various food industries, including baking, convenience food, specialty food, and ingredients, with a focus on healthy and natural fruit products.