CPI Ecommerce Sdn Bhd operates under the brand Aroma Truffle Malaysia, specializing in crafting gourmet food products with a focus on truffles. The company sources high-quality black summer truffles from Italy and integrates them into various snacks and gourmet offerings. Aroma Truffle aims to bring the authentic taste of Italy to Malaysia, offering a range of truffle-infused products like chips and popcorn that cater to sophisticated palates. The brand emphasizes quality, innovation, and the use of premium ingredients in all its products.