Bin Malek Global Sdn Bhd, established in 2019, is a subsidiary of Munif Hijjaz Marketing Sdn Bhd. The company was created to target the younger generation, specifically Millennials, by offering a fresh brand and products that appeal to their tastes and preferences. As part of the broader Munif Hijjaz group, Bin Malek Global focuses on beverages and ready-to-drink products, aiming to bridge the generational gap with its innovative offerings.