Founded in 2015, Shin Coffee is a specialty coffee brand in Vietnam dedicated to showcasing the richness of Vietnamese coffee. The brand emphasizes sustainability by sourcing beans such as Robusta from Gia Lai and Arabica from Cau Dat in Lam Dong. Shin Coffee aims to bring high-quality, responsibly grown coffee to both domestic and international markets, offering a range of green and roasted beans. The brand operates high-end coffee shops in Ho Chi Minh City, focusing on education and fostering young talent in the coffee industry.