The Buon Ma Thuot Coffee Association, founded in 2010, serves as a hub for businesses, farmers, and organizations involved in coffee production and processing. The Association works with state agencies to promote and manage the geographical indication of Buon Ma Thuot coffee, ensuring high standards of quality control and certification for its Robusta coffee, which is grown at altitudes ranging from 400 to 1000 meters. The association plays a key role in promoting the reputation of Buon Ma Thuot coffee domestically and internationally.