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Exhibiting at Foodex Japan 2025

Tokyo
11 Mar - 13 Mar, 2025

Product Offerings

Products:

Nejime Biwa Tea: 100% Kagoshima-grown loquat leaves

TOTSUKAWA NOUJOU AGRICULTURAL PRODUCTION CORPORATION LIMITED

Totsukawa Noujou Agricultural Production Corporation Limited is a Japanese agricultural company specializing in the cultivation and processing of premium tea products, particularly Nejime Biwa Tea. Based in Minamiosumi, Kagoshima, Japan, the company is committed to sustainable farming, traditional Japanese agricultural practices, and organic tea production. With a focus on high-quality loquat leaf tea, Totsukawa Noujou aims to bring the health benefits of Japanese herbal teas to a global audience.

Core Business & Specialization

Totsukawa Noujou is dedicated to:

  • Organic & Sustainable Agriculture – Producing 100% natural, chemical-free loquat leaf tea.
  • Traditional Japanese Tea Processing – Using handpicked, sun-dried, and expertly crafted tea leaves.
  • Health & Wellness Products – Offering functional herbal tea known for its antioxidant and medicinal properties.

Product Portfolio

Totsukawa Noujou specializes in the cultivation and production of Nejime Biwa Tea, an herbal tea made from loquat leaves grown exclusively in Kagoshima Prefecture.

Nejime Biwa Tea (ねじめびわ茶)

  • Origin: 100% organically grown in Minamiosumi, Kagoshima, Japan.
  • Processing Method: Hand-harvested, naturally dried, and finely cut.
  • Flavor Profile: Earthy, smooth, and mildly sweet.
  • Health Benefits:
    • Rich in Triterpenes & Antioxidants – Supports immune health and anti-inflammatory effects.
    • Caffeine-Free – Suitable for all ages, including children and elderly consumers.
    • Digestive & Respiratory Health – Traditionally used in Japanese herbal medicine.

Competitive Advantages & Unique Selling Points

  1. 100% Organic & Chemical-Free Production – Free from pesticides and artificial additives.
  2. Traditional Japanese Craftsmanship – Handcrafted using time-honored tea-making techniques.
  3. Premium Sourcing – Sourced from the mineral-rich volcanic soil of Kagoshima.
  4. Growing Global Demand for Functional Teas – Positioned in the rapidly expanding herbal tea market.
  5. Sustainability & Environmental Responsibility – Practicing eco-friendly agriculture with minimal environmental impact.

Financial Performance & Market Reach

  • Annual Production: Over 5,000 kg of loquat leaf tea.
  • Domestic Market Share: One of the leading suppliers of Biwa Tea in Japan.
  • Export Markets: Expanding presence in Taiwan, China, and Southeast Asia.
  • Revenue Growth: Sustained 10-15% annual increase, driven by global demand for organic herbal teas.

Certifications & Compliance

Totsukawa Noujou maintains strict organic farming and quality assurance standards:

  • JAS Organic Certification – Ensures compliance with Japan’s organic farming regulations.
  • HACCP-Certified Processing Facilities – Guarantees food safety and high hygiene standards.
  • ISO 22000 Food Safety Compliance – Aligning with global food production safety requirements.

Target Market & Customer Segments

Totsukawa Noujou serves a wide range of health-conscious consumers:

  • Health & Wellness Enthusiasts – People seeking functional herbal teas for health benefits.
  • Organic & Sustainable Consumers – Individuals preferring chemical-free, eco-friendly products.
  • Premium Tea Retailers – Selling high-quality Japanese herbal teas in specialty stores.
  • Traditional Medicine Practitioners – Utilizing Biwa Tea for its medicinal properties.
  • Export Distributors & International Buyers – Supplying Nejime Biwa Tea to overseas markets.

Customer Testimonials & Industry Recognition

  • Highly Rated by Japanese Consumers – Known for its authentic flavor and health benefits.
  • Growing International Presence – Increasing global interest in loquat leaf tea for natural healing properties.
  • Endorsed by Herbal Medicine Experts – Recognized for its traditional medicinal uses in Japanese holistic health.

Major Achievements

  • Established as a Leading Producer of Biwa Tea – Dominating the organic loquat leaf tea market in Japan.
  • Expansion into Asian & Global Markets – Increasing exports to Taiwan, China, and Southeast Asia.
  • Commitment to Sustainability & Traditional Agriculture – Continuing to preserve Japanese tea-making heritage.

With its strong heritage, organic philosophy, and focus on wellness, Totsukawa Noujou Agricultural Production Corporation Limited continues to be a leader in Japan’s herbal tea industry, bringing functional, premium-quality teas to a global audience.