Exhibiting at Foodex Japan 2025

Too Good To Go

Too Good To Go is a pioneering social impact company dedicated to reducing food waste by connecting consumers with surplus food from restaurants, bakeries, supermarkets, and other food retailers. Established in 2016 in Copenhagen, Denmark, the company has rapidly expanded its reach across Europe, North America, and beyond, helping to combat food waste on a global scale.

Core Business

Too Good To Go operates a mobile app-based marketplace that allows users to purchase surplus food at discounted prices from participating businesses. By enabling consumers to rescue unsold food that would otherwise go to waste, the company reduces food waste, benefits businesses financially, and provides affordable meals to consumers.

Product Offering

• Too Good To Go Mobile App:

  • Available on iOS and Android.
  • Connects users with nearby restaurants, cafes, supermarkets, and bakeries offering surplus food.
  • Allows customers to purchase "Surprise Bags", which contain excess food at significantly reduced prices.

• Business Solutions:

  • Waste Monitoring and Analytics: Helps businesses track and reduce food waste.
  • Brand Partnership Programs: Collaborates with global food brands to minimize waste.
  • Educational Campaigns: Engages governments, schools, and organizations in food waste reduction efforts.

Specialization and Unique Selling Proposition

• Tackling Global Food Waste: With over 40% of all food produced globally going to waste, Too Good To Go addresses a major environmental and social issue.
• Win-Win-Win Model:
  • Consumers get discounted meals.
  • Businesses recover costs and attract new customers.
  • The environment benefits from reduced food waste and lower CO₂ emissions.
• Certified B Corporation: Recognized for its social and environmental impact.
• Expansive Network: Active in 17+ countries with over 85 million app users and 200,000+ participating businesses.

Financial and Impact Data

• User Base Growth:
  • Over 85 million users worldwide.
  • Saved over 300 million meals from being wasted.
• Revenue Model:
  • Earns commission per transaction on the platform.
  • Partners with large food chains for waste-reduction solutions.
• Environmental Impact:
  • Prevented the emission of over 750,000 tons of CO₂ by reducing food waste.
• Business Benefits:
  • Participating stores experience increased customer engagement and revenue recovery on surplus food.

Target Market

• Consumers: Budget-conscious individuals, eco-conscious consumers, students, and families looking for affordable meals.
• Businesses:
  • Restaurants and Cafés: Reduce food waste and attract sustainability-focused customers.
  • Supermarkets and Grocery Stores: Offload near-expiry products while minimizing financial loss.
  • Hotels and Bakeries: Reduce waste from breakfast buffets and daily baked goods.

Certifications and Compliance

• Certified B Corporation: Meets high standards of social and environmental performance.
• EU Food Waste Compliance: Aligns with EU’s Sustainable Development Goals (SDGs).
• CO₂ Footprint Reduction: Recognized for reducing food-related carbon emissions.

Customer Testimonials

• Restaurant Owner, Paris: "We’ve seen a 30% reduction in our food waste and attracted hundreds of new customers through Too Good To Go."
• Consumer, New York: "Great deals on delicious food while helping the environment – I love this app!"
• Grocery Chain Partner, Germany: "This partnership has helped us minimize waste and strengthen our sustainability efforts."

Major Achievements

• Launched "Look, Smell, Taste" Labels: Partnered with major food brands to extend shelf-life perception.
• Food Waste Movement Advocacy: Engages in policy discussions with governments to drive regulatory changes.
• Expanding into New Markets: Successfully entered the U.S., Canada, and Asia, with further expansion planned.
• Featured in Global Media: Recognized by Forbes, The Guardian, and The New York Times as a leading solution for food waste reduction.

Too Good To Go continues to revolutionize the fight against food waste, empowering businesses, consumers, and policymakers to take action for a sustainable future.