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About Tong Li Publishing Co., Ltd.

Tong Li Publishing Co., Ltd. is Taiwan’s leading manga and comics publisher, headquartered in Taipei, Taiwan. Established in 1977, the company has played a pivotal role in shaping Taiwan’s comic book industry, bringing Japanese manga, original manhua, and international graphic novels to a broad audience. With a strong publishing portfolio, licensing agreements with major Japanese publishers, and a growing digital presence, Tong Li remains a dominant force in the Asian comic book market.

Core Business & Product Offerings

Tong Li Publishing specializes in manga, manhua, and comic book publishing, distributing print and digital content across multiple platforms.

Manga Magazines

• Dragon Youth Comic – Taiwan’s longest-running manga magazine, featuring serialized shōnen and seinen manga.
• Star Girls – A shōjo manga magazine, catering to young female readers with romance and slice-of-life stories.

Licensed Japanese Manga

• One Piece – The best-selling manga series in history, officially licensed for Taiwan.
• Bleach – A highly popular supernatural-action manga, published in traditional Chinese.
• Naruto – A global sensation, bringing the story of ninja battles and adventure to Taiwanese audiences.

Original Manhua (Taiwanese Comics)

• The King of Blaze – A widely acclaimed fantasy-romance manhua, later adapted into a TV drama.
• 1/2 Prince – A sci-fi/fantasy adventure series, blending gaming culture with dynamic storytelling.

Digital Publishing & Online Platforms

• E-book & Mobile App Distribution – Officially licensed digital manga available on multiple e-reader platforms.
• Online Serialized Comics – Web-based publishing of original and licensed titles, reaching a global audience.

Unique Selling Proposition (USP)

1. Official Licensing & Partnerships

   • Exclusive distributor of major Japanese manga titles, including those from Shueisha, Shogakukan, and Kodansha.

2. Diverse Genre Coverage

   • Publishes shōnen, shōjo, seinen, josei, and manhua, catering to all demographics.

3. Strong Digital Transformation

   • Expanding into e-books, mobile comics, and web serialization, ensuring global accessibility.

4. Cultural Impact & Reader Loyalty

   • Nearly five decades of leadership in Taiwan’s manga industry, influencing generations of readers.

Financials & Market Presence

Tong Li Publishing operates in Taiwan’s vibrant manga industry, contributing to a $13 billion global manga market, which is experiencing a 9.3% CAGR growth.

• Taiwan is the second-largest market for Japanese manga outside Japan, with a manga readership exceeding 4 million.
• The global digital comics industry is projected to reach $4.8 billion by 2028, driving Tong Li’s expansion in online and mobile platforms.
• Strategic partnerships with anime and gaming industries enhance the company's multi-platform storytelling capabilities.

Certifications & Compliance

Tong Li Publishing maintains high editorial standards and ethical licensing agreements, ensuring legal and quality content distribution:

• Official Licensing Agreements – Direct partnerships with Shueisha, Shogakukan, Kodansha, and other major Japanese publishers.
• Intellectual Property Protection – Enforcing anti-piracy measures and promoting legal comic distribution.
• Digital Rights Management (DRM) – Secure e-book technology for authorized digital sales and readership protection.

Target Markets & Distribution

Tong Li Publishing distributes its manga and comics through multiple retail and digital channels, reaching a broad global audience.

• Domestic Market (Taiwan)

  • Available in bookstores, convenience stores, and specialty comic shops.
  • Digital comics distributed via official apps and online platforms.

• International Expansion

  • Hong Kong, Singapore, Malaysia – Growing demand for traditional Chinese manga editions.
  • North America & Europe – Exporting Taiwanese manhua and co-publishing agreements with global partners.
  • Japan Collaboration – Co-developing Taiwanese adaptations of Japanese manga.

Major Achievements

• Over 45 years as Taiwan’s leading manga publisher, with millions of copies sold annually.
• First publisher to introduce Japanese manga to Taiwan, shaping modern comic culture.
• Digital transformation success, expanding readership through mobile and e-book platforms.
• Strategic expansion into anime adaptations, bringing Taiwanese manhua to new audiences.

Customer Testimonials

"Tong Li has been my go-to manga publisher for years! Their editions are always high-quality, and they bring the best Japanese manga to Taiwan." – Manga Reader, Taipei

"Their digital comics app makes it so easy to read my favorite series legally and in great quality!" – Digital Manga Enthusiast, Hong Kong

Tong Li Publishing Co., Ltd. continues to lead the manga and manhua industry in Taiwan, delivering officially licensed, high-quality, and innovative content to readers worldwide.