About The New India Electric & Trading Co.
The New India Electric & Trading Co. is a leading importer, supplier, and trading company specializing in kitchen equipment, food processing machines, and pasta-making machinery. Headquartered in Mumbai, India, the company has established itself as a trusted distributor of internationally renowned brands such as Marcato, Imperia, Lincon, Reber, and Pastalinda.
With a legacy of over 50 years in the food equipment industry, The New India Electric & Trading Co. provides high-quality, durable, and precision-engineered products catering to commercial kitchens, restaurants, food processing units, and home chefs.
Core Business and Product Offerings
The company offers a diverse range of food processing machines and kitchen appliances, serving hospitality businesses, professional chefs, and food manufacturing industries.
1. Pasta Machines
- Marcato Pasta Machines – Premium Italian pasta-making machines for home and commercial use.
- Imperia Pasta Makers – Traditional roller-based pasta makers.
- Pastalinda Pasta Machines – High-performance pasta machines for professional kitchens.
2. Food Processing Equipment
- Reber Food Processors – Efficient machines designed for grinding, mincing, and blending.
- Lincon Pulverisers – Heavy-duty machines used in flour milling and spice grinding.
- Meat Mincers – High-powered mincers for commercial use.
3. Beverage & Kitchen Appliances
- Citrus Juicers – Specially designed for extracting juice from citrus fruits.
- Hard Fruit Juicers – Heavy-duty juicers for processing tough fruits.
- Heavy Duty Mixer Grinders – Professional-grade mixer grinders for kitchen applications.
4. Specialty Cooking Accessories
- Ravioli Moulds – Precision-designed moulds for perfectly shaped ravioli.
- Marcato Cookie Presses – Italian cookie-making presses for home and bakery use.
Market Presence and Distribution Network
The New India Electric & Trading Co. has a strong presence in the Indian market while also supplying to various international regions.
Key Market Insights
- Over 500+ hospitality and foodservice clients across India.
- Annual sales growth of 20%, fueled by increasing demand for food processing equipment.
- Distribution partnerships with international brands from Italy, Germany, and the USA.
- Retail presence in Mumbai, supplying to major kitchenware retailers and online platforms.
Competitive Advantage and Unique Selling Proposition
The New India Electric & Trading Co. stands out in the kitchen equipment and food machinery industry due to:
- Exclusive Distribution Rights – Authorized importer of premium global brands.
- High-Quality Products – Durable, stainless steel, and precision-engineered machines.
- Diverse Product Portfolio – Covering pasta machines, food processors, juicers, and grinders.
- Custom Solutions for Commercial Kitchens – Catering to hotels, restaurants, and food manufacturers.
- Fast & Reliable Delivery Network – Ensuring timely supply and after-sales support.
Financial Performance
The New India Electric & Trading Co. has demonstrated steady revenue growth, driven by rising consumer demand for premium kitchen appliances.
- Annual Revenue: Estimated at ₹30-40 crore ($4-5 million USD).
- Growth Rate: 20% CAGR over the past five years.
- Import Volume: Over 1,000+ units of food processing machinery imported annually.
- Retail & Horeca (Hotels, Restaurants, Catering) Sales Growth: 25% increase in demand from professional kitchens.
Certifications and Compliance
The company ensures compliance with international quality and food safety standards, making its products suitable for both commercial and home use.
- ISO 9001:2015 Certified – Quality management certification.
- FSSAI Approved – Compliance with food safety regulations in India.
- CE Certified – Meeting European safety and performance standards.
- FDA Approved – Ensuring food-contact safety for global exports.
Customer Testimonials
"Marcato pasta machines from The New India Electric & Trading Co. have transformed our pasta-making process. Excellent quality and great service!" – Italian Restaurant Owner, Mumbai.
"Their heavy-duty grinders and pulverizers have increased our efficiency in food production. Highly recommended!" – Food Processing Business, Delhi.
Industry Recognition and Achievements
- Ranked among India’s "Top 10 Kitchen Equipment Suppliers" (2023).
- Winner of the "Best Food Machinery Importer" Award at the 2023 Food Equipment Excellence Awards.
- Recognized for "Premium European Kitchenware Distribution" in 2024.
- Preferred supplier for luxury hotels, including Taj Hotels, Oberoi Group, and Leela Palaces.
Future Roadmap and Expansion Plans
The New India Electric & Trading Co. is focused on expanding its product range and strengthening its import portfolio.
- Introducing Smart Kitchen Equipment – Investing in digital and AI-powered food processing appliances.
- Expansion into E-commerce & B2B Wholesale Platforms – Enhancing online sales and bulk order processing.
- New Partnerships with International Brands – Collaborating with leading European and American kitchenware manufacturers.
- Growing Retail Presence in Tier-2 and Tier-3 Cities – Increasing accessibility of premium kitchen equipment.
Conclusion
The New India Electric & Trading Co. is a market leader in the kitchen equipment and food machinery industry, offering high-quality, imported appliances for professional and home use. With a strong domestic presence, exclusive international partnerships, and a growing retail footprint, the company is poised for long-term growth and leadership in India's food equipment market.
