ASHA TRAEXIM PVT. LTD.
ASHA TRAEXIM PVT. LTD. is a renowned name in the food and beverage industry, specializing in manufacturing, importing, exporting, supplying, and retailing high-quality confectionery and food products. Based in New Delhi, India, the company has built a strong reputation for delivering premium products to both domestic and international markets.
Core Business & Specialization
ASHA TRAEXIM PVT. LTD. primarily focuses on the distribution and trade of premium confectionery and snack products. The company is widely recognized for its diverse product portfolio, which includes wafer sticks, biscuits, chocolates, and other specialty food items. Its flagship brand, Munchy's, is a well-established name in the segment, catering to a wide range of consumers with innovative and high-quality snacks.
Product & Service Offerings
The company offers a vast range of food and beverage products, categorized as follows:
- Wafer Sticks: Munchini Wafer Sticks (Strawberry, Orange, Chocolate flavors)
- Biscuits & Baked Goods: Happy Hour Biscuits, Assorted Biscuits, Munchy's Topmix Assorted Biscuits
- Festival & Decorative Items: VEG CRACKER, Sugar Cracker, Cream Cracker
- Chocolates & Confectionery: Munchini Wafer Sticks Chocolates, Wafer Cubes (Chocolate, Hazelnut)
- Health & Nutrition Products: Lexus Vegetable Calcium, Peanut Butter
- Packaged Snacks & Beverages: Munchy's Cracker Sandwich Butter Flavoured Cream
The company imports and distributes these products across multiple retail and wholesale channels, ensuring widespread availability.
Market Position & Strengths
ASHA TRAEXIM PVT. LTD. holds a competitive edge in the food trading industry through its strategic alliances, extensive distribution networks, and commitment to quality. Some key strengths include:
- International Trade Expertise: The company has an extensive global sourcing network, allowing it to procure premium-quality products.
- Diverse Product Portfolio: A comprehensive range of confectionery and food items catering to various consumer segments.
- Quality Assurance: Focused on delivering high-quality, safe, and delicious products with strict compliance to international food safety standards.
- Strong Brand Presence: The association with Munchy's, a globally recognized brand, enhances market credibility.
Financial Performance & Export Data
ASHA TRAEXIM PVT. LTD. has demonstrated consistent growth in international trade, particularly in exports. Some highlights of the company’s trade performance include:
- Annual Revenue: Estimated multi-million USD turnover from domestic and international trade.
- Export Markets: The company exports to several regions, including the Middle East, Southeast Asia, and Europe.
- Shipment Volume: Over 1,000+ containers of confectionery and food products exported annually.
- Major Export Destinations: UAE, Malaysia, Indonesia, and African countries.
Certifications & Compliance
ASHA TRAEXIM PVT. LTD. is committed to maintaining the highest quality and safety standards. The company ensures compliance with:
- FSSAI (Food Safety and Standards Authority of India)
- ISO 22000 - Food Safety Management System
- HACCP (Hazard Analysis and Critical Control Points)
- FDA approvals for specific export markets
- Halal Certification for Islamic regions
These certifications ensure the company’s products meet global food safety and hygiene standards.
Customer & Market Reach
ASHA TRAEXIM PVT. LTD. has successfully built a loyal customer base across various retail segments. Its target audience includes:
- Supermarkets & Hypermarkets: Large retail chains sourcing premium confectionery.
- Wholesalers & Distributors: Bulk supply to international markets.
- E-commerce Platforms: Expansion into digital retailing for direct consumer access.
- Hospitality & Catering Businesses: Supply partnerships with hotels, airlines, and corporate catering services.
Major Achievements & Recognitions
- Recognized as a key importer and distributor of Munchy's brand in India and other regions.
- Expanded export business to over 10+ countries, significantly increasing global market presence.
- Awarded for excellence in food import and distribution at industry expos.
Future Growth & Expansion Plans
ASHA TRAEXIM PVT. LTD. aims to strengthen its market presence by:
- Expanding Product Line: Introducing new categories of health-focused and organic snacks.
- Entering New Markets: Targeting North America and Latin America for future exports.
- Digital Transformation: Enhancing its presence on e-commerce platforms to boost B2C sales.
With a strong foundation and ambitious expansion strategies, ASHA TRAEXIM PVT. LTD. continues to be a trusted name in the food trading industry, delivering quality and taste worldwide.
