Exhibiting at Foodex Japan 2025

The Earth Group is a social enterprise and certified B Corporation dedicated to funding school meal programs through the sale of sustainable bottled water, coffee, and tea. Headquartered in Edmonton, Canada, the company operates with a mission-driven approach, ensuring that 100% of its net profits support the United Nations World Food Programme (WFP). Through its innovative business model, The Earth Group has provided millions of meals, water, and education to children in need across various developing nations.

Core Business and Product Offerings

The Earth Group specializes in ethically sourced and sustainable consumer products, aligning its offerings with its social impact goals.

Product Range:

• Bottled Water:

  • Natural Spring Water
  • Sparkling Water

• Coffee:

  • Organic Coffee Blends
  • Single-Origin Coffees

• Tea:

  • Organic Herbal Teas
  • Black Teas
  • Green Teas

Unique Selling Proposition (USP)

1. Impact-Driven Business Model – 100% of net profits go towards providing school meals, water, and education for children worldwide.
2. Certified B Corporation & Ethical Sourcing – Holds Fair Trade and Organic certifications, ensuring the highest environmental and social responsibility standards.
3. Sustainable Packaging – Uses biodegradable, recycled, and carbon-neutral materials for its products.
4. Exclusive Partnership with the United Nations World Food Programme – One of the few brands globally with an official WFP partnership, ensuring direct and transparent impact.
5. Premium Quality, Ethically Sourced Products – Offers single-origin, Fair Trade coffee & organic teas, hand-selected for flavor and sustainability.

Financial Strength and Market Reach

The Earth Group has achieved consistent revenue growth, driven by increasing consumer demand for sustainable and purpose-driven brands.

Shipment and Export Data:

• Annual Revenue (2023): Estimated at $10 million
• Number of Meals Provided (Since Founding): Over 5 million school meals
• Number of Shipments: More than 3,000 international orders annually
• Key Export Markets: Canada, USA, UK, France, Germany, Japan, Australia

Target Market and Customer Segments

The Earth Group caters to eco-conscious and socially responsible consumers, including:

• Retail Consumers – Available in grocery stores, health food shops, and sustainable marketplaces.
• Hospitality & Corporate Clients – Supplies hotels, corporate offices, and eco-friendly businesses.
• Educational Institutions & Non-Profits – Works with schools, universities, and NGOs to promote sustainable products and fundraising.
• E-commerce & Subscription Model – Offers direct-to-consumer coffee & tea subscriptions via its online store.

Certifications and Compliance

The Earth Group maintains the highest ethical and environmental standards, holding certifications such as:

• Certified B Corporation
• Fair Trade Certified
• USDA Organic Certified
• HACCP (Hazard Analysis and Critical Control Points) Compliant
• ISO 22000:2018 Food Safety Management System
• Carbon-Neutral Certified Production & Distribution

Customer Testimonials

• "The Earth Group is redefining what it means to be a socially responsible business—high-quality products that truly make a difference." – Sarah Thompson, Ethical Retailer, USA
• "Their organic coffee is not only delicious but also gives back in a meaningful way. Knowing every purchase helps provide meals makes it even better!" – James Laurent, Sustainable Café Owner, Canada

Major Achievements and Recognitions

• Official Partner of the UN World Food Programme
• Recipient of the ‘Best Social Impact Business’ Award (2023)
• Expanded Retail Distribution to Over 1,000 Stores Worldwide
• Provided Over 5 Million School Meals Across 20+ Countries
• Recognized for Sustainable Packaging & Carbon-Neutral Operations

With its commitment to sustainability, ethical sourcing, and social impact, The Earth Group continues to set new standards for mission-driven businesses, proving that every purchase can help change the world.