Exhibiting at VIV Asia 2025

Tecno Mobile, headquartered in Shenzhen, China, is a globally recognized mobile phone manufacturer that specializes in producing high-quality smartphones and smart devices tailored for emerging markets. Established in 2006, Tecno Mobile is a subsidiary of Transsion Holdings and has rapidly expanded its market presence across Africa, South Asia, the Middle East, and Latin America.

Core Business

Tecno Mobile focuses on the design, manufacturing, and marketing of mobile devices that deliver cutting-edge technology at affordable prices. The company's strong emphasis on research and development allows it to create innovative products that cater to the unique needs of its target markets.

Product and Service Offerings

Tecno Mobile’s product portfolio consists of four major smartphone series designed to cater to different consumer segments:

• Camon Series (Camera-centric Phones):

  • Camon 20
  • Camon 20 Pro
  • Camon 20 Premier

• Phantom Series (Premium Flagship Devices):

  • Phantom X2
  • Phantom X2 Pro
  • Phantom V Fold

• Spark Series (Affordable Smartphones for Mass Market):

  • Spark 10
  • Spark 10 Pro
  • Spark 10C

• Pova Series (Performance and Gaming-focused Devices):

  • Pova 5
  • Pova 5 Pro 5G

The company's products are known for their excellent camera performance, long battery life, stylish design, and affordability. The Camon Series, in particular, is renowned for its exceptional camera technology, targeting photography enthusiasts in developing markets.

Specialization and Core USP

Tecno Mobile’s Unique Selling Proposition (USP) lies in its ability to provide high-quality, feature-rich smartphones at competitive prices. The company has established itself as a leader in mobile photography technology through its Camon series, while also catering to gamers and high-performance users with the Pova series. The introduction of flagship models such as the Phantom X2 Pro and Phantom V Fold demonstrates Tecno’s commitment to offering premium experiences at accessible prices.

Financials and Market Presence

Tecno Mobile has achieved significant growth in recent years, particularly in Africa and South Asia, where it consistently ranks among the top smartphone brands by market share. The company's market penetration in Africa alone exceeds 30%, making it one of the most preferred brands on the continent. Tecno Mobile's focus on affordability, quality, and localized marketing strategies has enabled it to capture a substantial share of emerging markets.

In 2024, Tecno Mobile reported an estimated revenue of $2.5 billion, highlighting its financial strength and consistent growth trajectory.

Shipments Data

Tecno Mobile's shipment data indicates robust performance in various markets, with over 35 million units sold worldwide annually. The company's focus on producing budget-friendly and mid-range smartphones has played a critical role in its success across Africa, South Asia, and Latin America.

Target Market

Tecno Mobile primarily targets:

• Budget and Mid-range Consumers: Offering affordable devices with premium features tailored for emerging markets.
• Young Professionals and Photography Enthusiasts: Through its Camon series, which provides cutting-edge camera technology at competitive prices.
• High-performance and Gaming Users: With the Pova series designed for enhanced performance and gaming experience.
• Tech-savvy Consumers: Attracted to the Phantom series’ high-end features and innovative foldable devices.

Capabilities

Tecno Mobile has a strong research and development infrastructure, with design centers in France and South Korea. The company’s manufacturing capabilities are primarily based in China and Africa, allowing it to efficiently scale production and meet high demand in its target markets.

Certifications and Compliance Records

Tecno Mobile adheres to global quality standards and follows stringent manufacturing protocols to ensure the safety, performance, and reliability of its products. The company has also obtained various certifications to ensure compliance with international safety and quality regulations.

Customer Testimonials

While specific testimonials are not provided, Tecno Mobile's consistent presence in the market and positive reviews on social media platforms highlight the brand’s popularity among users. The company’s high ratings on e-commerce platforms and positive user feedback demonstrate strong customer satisfaction.

Major Achievements

Over the years, Tecno Mobile has accomplished several milestones, including:

• Becoming one of the top smartphone brands in Africa, holding over 30% market share.
• Introducing cutting-edge camera technology through the Camon series, enhancing mobile photography capabilities for budget consumers.
• Launching the Phantom V Fold, Tecno’s first foldable device, aimed at providing premium experiences at affordable prices.
• Consistent growth in revenue, with $2.5 billion reported in 2024.
• Expanding market presence across Africa, South Asia, the Middle East, and Latin America.

Tecno Mobile remains committed to providing innovative mobile technology solutions that enhance user experiences across the globe. Its focus on affordability, quality, and performance continues to drive its success and expand its market footprint worldwide.