T. Choithram & Sons LLC: A Leading Supermarket Chain and Food Distributor in the GCC
About the Company
T. Choithram & Sons LLC, widely known as Choithrams, is a leading supermarket chain and food distributor headquartered in Dubai, United Arab Emirates. With a legacy spanning over 75 years, the company has grown into one of the most trusted names in the retail and food distribution sector across the GCC region. Choithrams is renowned for providing high-quality groceries, fresh produce, household essentials, and international brands to customers through its extensive supermarket network and wholesale operations.
Core Business and Specialization
Choithrams operates in two major segments:
- Retail Supermarkets: A widespread chain of supermarkets and convenience stores across the UAE, Bahrain, Qatar, and Oman, offering a diverse selection of food and non-food items.
- Food Distribution: The company imports, warehouses, and distributes a wide range of products to hotels, restaurants, catering businesses (HoReCa), and other retailers.
Product Offerings
Choithrams' vast product portfolio includes fresh foods, pantry staples, beverages, personal care items, and household essentials.
Fresh Produce
- Fruits & Vegetables: Sourced from local and international farms.
- Dairy Products: A range of milk, cheese, yogurt, and butter.
- Bakery Items: Freshly baked bread, pastries, and cakes.
Meat & Seafood
- Fresh Meat & Poultry: Ethically sourced beef, lamb, and chicken.
- Seafood: A selection of locally sourced and imported fish.
Pantry Staples & Beverages
- Grains, Rice, & Pasta: Premium brands of basmati rice, pasta, and cereals.
- Canned & Dry Goods: Beans, lentils, soups, and international sauces.
- Beverages: Juices, soft drinks, water, and hot beverages.
Snacks & Confectionery
- Chocolates & Sweets: Nestlé, Cadbury, Lindt, and local brands.
- Savory Snacks: A selection of chips, crackers, and biscuits.
Household & Personal Care
- Cleaning Supplies: Brands like Dettol and Persil.
- Baby & Personal Care: Pampers, Dove, and Nivea products.
Unique Selling Proposition (USP)
- Premium Quality & International Brands: Choithrams stocks renowned global brands alongside exclusive private labels like Goodness Foods.
- Extensive Retail & Distribution Network: Over 40 supermarkets across the GCC and partnerships with major hotels, restaurants, and retailers.
- Sustainability & Ethical Sourcing: Commitment to organic products, fair trade practices, and reducing food waste.
- Customer-Centric Services: Offering online grocery shopping, home delivery, and loyalty programs.
Financial Performance & Market Reach
Choithrams has maintained a strong financial position, with consistent revenue growth in the retail and distribution sector. The GCC retail market is expected to grow at a CAGR of 5.8% from 2023 to 2028, positioning Choithrams for continued expansion.
Financial Highlights (Latest Available Data)
- Annual Revenue: Estimated at over $500 million USD.
- Supermarket Locations: More than 40 stores across the UAE, Qatar, Bahrain, and Oman.
- Distribution Partnerships: Works with over 100 international and regional brands.
Export and Shipment Data
As a leading food distributor, Choithrams imports and distributes thousands of products globally, maintaining efficient supply chain operations.
- Key Import Markets: USA, UK, Europe, Australia, and Asia.
- Distribution to Retailers & HoReCa: Supplying hotels, airlines, hypermarkets, and convenience stores.
Target Market
Choithrams serves a diverse customer base, including:
- Retail Consumers: Supermarkets cater to households and expatriates looking for international products.
- Hotels, Restaurants & Catering (HoReCa): A trusted supplier of food and beverage items to top hospitality businesses.
- Hypermarkets & Grocery Chains: Wholesale distribution of leading food brands.
- Corporate & Government Clients: Partnerships with government institutions and business organizations.
Certifications and Compliance
Choithrams ensures strict food safety and quality control, complying with international food industry standards:
- HACCP (Hazard Analysis and Critical Control Points) Certification
- ISO 22000: Food Safety Management System
- Halal Certification for meat and poultry products.
- Dubai Municipality Food Safety Approvals
Major Achievements
- Expansion to over 40 supermarkets in the GCC.
- Established partnerships with over 100+ global brands.
- Recognized as one of the most trusted food retailers in the Middle East.
- Launched e-commerce grocery shopping platform, enhancing customer convenience.
Customer Testimonials
Although specific testimonials are not publicly available, Choithrams has consistently received positive feedback from customers for its:
- High-quality fresh produce and international grocery selections.
- Excellent customer service and convenient store locations.
- Efficient home delivery and online shopping experience.
Conclusion
T. Choithram & Sons LLC is a leading supermarket chain and food distributor with a strong presence in the GCC. With over 75 years of expertise, premium product offerings, and a customer-focused approach, Choithrams continues to be a trusted name in the Middle Eastern retail and foodservice industry.
