Exhibiting at Gulfood 2025

About Srinanaporn Marketing Public Company Limited (SNNP)

Founded in 1983, Srinanaporn Marketing Public Company Limited (SNNP) is a leading manufacturer and distributor of innovative snack foods and beverages based in Bangkok, Thailand. With a commitment to quality, taste, and health-conscious product innovation, SNNP has successfully expanded its reach across Asia, the Middle East, and North America.

Core Business & Product Offerings

SNNP specializes in snack foods, ready-to-drink jelly, seafood snacks, and confectionery products, distributed under well-known brands. Their core product categories include:

• Ready-to-Drink Jelly:

  • Jele Light – Low-calorie jelly drink.
  • Jele Beautie – Jelly infused with collagen and vitamins for beauty-conscious consumers.
  • Jele Chewy – Chewy-textured jelly for a fun snacking experience.

• Seafood Snacks:

  • Bento Squid Seafood Snack – Thailand’s No.1 spicy squid snack, widely popular in Asia and international markets.

• Extruded & Fried Snacks:

  • Lotus Snack – Crunchy rice crackers in various flavors.
  • Magic Farm – Corn-based extruded snacks.

• Confectionery & Bakery Products:

  • Chocky – Chocolate-coated wafers.
  • Bakery House – A range of premium biscuits and baked snacks.

Market Presence & Trade Expansion

SNNP has established itself as a major player in the snack and beverage industry, with a strong presence in domestic and international markets:

• Products available in over 30 countries, including China, Vietnam, Japan, South Korea, and the USA.
• Distribution partnerships with major retailers, including 7-Eleven, Tesco Lotus, and Big C.
• E-commerce sales growth of 40% in 2023 through platforms such as Lazada, Shopee, and Amazon.

Competitive Advantages & Strengths

1. Innovation in Product Development

SNNP continuously invests in research and development (R&D) to create functional snacks and beverages that cater to health-conscious consumers.

2. Strong Brand Recognition

SNNP’s brands, such as Jele, Bento, and Chocky, have gained a loyal customer base in both Thailand and international markets.

3. Sustainable & Efficient Manufacturing

• State-of-the-art production facilities with automation technology for quality consistency.
• Sustainable sourcing practices to reduce environmental impact.

Financial Performance & Revenue Insights

SNNP has consistently demonstrated strong financial growth, making it one of Thailand’s leading food and beverage exporters:

• Annual Revenue (2023): ฿5.2 billion ($150 million USD).
• Export Share: Over 35% of total revenue comes from international markets.
• Market Share: Among the top 3 snack food companies in Thailand.

Shipment Records & Trade Data

SNNP has expanded its export volume significantly over the years:

• Over 6,500 container shipments annually to Asia, the Middle East, and North America.
• Best-selling export products: Jele Beautie, Bento Squid Snack, and Chocky Wafers.
• Key Importing Countries: China, Vietnam, South Korea, UAE, USA.

Customer Testimonials & Market Reputation

"Bento Squid Snacks are our top-selling Thai snack! The quality and consistency keep our customers coming back." – Importer from Japan.

"SNNP’s Jele Beautie is a game-changer in the healthy snack market. It’s our fastest-growing product category." – Retail Partner in Vietnam.

Major Achievements & Recognitions

• Ranked among the Top 5 food exporters in Thailand.
• Winner of the Thai Innovation Award for Functional Beverages.
• Expanded production capacity by 25% in the last three years to meet growing demand.

Future Outlook & Expansion Plans

SNNP is focused on expanding its product line and increasing global reach through strategic initiatives:

• Launch of plant-based and sugar-free snack options to cater to health-conscious consumers.
• Expansion into European and North American retail markets.
• Investment in smart packaging technology for sustainability.

Conclusion

With a strong market presence, innovative product offerings, and commitment to sustainability, Srinanaporn Marketing Public Co., Ltd. is well-positioned for continued growth and global leadership in the snack and beverage industry.