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Exhibiting at Gulfood 2025

Za'abeel Hall 4, Z4-D8
Dubai World Trade Centre
17 Feb - 21 Feb, 2025

Product Offerings

Product Categories:

Beverages, Snacks, Cereals, Confectionery, Condiments and Sauces, Dairy Products

Products:

Baby Food: Various brands and types

Biscuits: Oreo, Triunfo, Milka, Tuc

Coffee: Nescafé

Cereals & Breakfast: Various brands

Confectionery: Various brands

Food Preparations: Various brands

Seasonings: Various brands

Instant Drinks: Various brands

Chocolates: Smarties, Bounty, Guylian, Quality Street

Drinks: Gatorade, Lipton Ice Tea, 7 Up

Chocolates, Energy Drinks, Breakfast Cereals, Spreads, Coffee, Cheese

About SQ Portugal, Lda

SQ Portugal, Lda is a well-established importer, exporter, and distributor of fast-moving consumer goods (FMCG), specializing in food and beverage products. Headquartered in Perafita, Matosinhos, Portugal, the company has built a strong reputation for providing high-quality products from globally recognized brands to retailers, wholesalers, and distributors across Europe, Africa, and the Middle East.

Core Business & Offerings

SQ Portugal operates as a major distributor and supplier of international food and beverage brands. The company’s diverse product portfolio includes:

Food & Beverages

  • Baby Food – A selection of trusted baby food brands.
  • Biscuits – Well-known brands such as Oreo, Triunfo, Milka, and Tuc.
  • Coffee – Leading coffee brand Nescafé.
  • Cereals & Breakfast Items – Various cereal brands catering to different consumer preferences.
  • Chocolates – Premium chocolates including Smarties, Bounty, Guylian, and Quality Street.
  • Confectionery – A variety of well-known international sweets and confectionery items.
  • Drinks – Popular beverages including Gatorade, Lipton Ice Tea, and 7 Up.
  • Food Preparations & Seasonings – Various cooking and seasoning essentials.
  • Instant Drinks – A wide range of instant drink brands.

Key Brands Distributed

  • Royal
  • Gullón
  • Tuc
  • Smarties
  • Nescafé

The company sources and distributes these brands to supermarkets, convenience stores, and food service providers, ensuring availability and competitive pricing.

Market Position & Capabilities

SQ Portugal has positioned itself as a key player in the food distribution industry through its ability to offer:

  • Direct partnerships with top FMCG brands, ensuring authenticity and quality.
  • A wide distribution network spanning Europe, Africa, and the Middle East.
  • Efficient supply chain and logistics, reducing delivery times and ensuring product availability.
  • Flexible import and export services, tailored to the needs of retailers and wholesalers.

Financial Performance & Shipment Records

SQ Portugal has demonstrated consistent growth in the distribution sector. Data from international trade platforms and company reports highlight:

  • Annual export volume: Thousands of tons of food and beverage products shipped annually.
  • Key export markets: Europe, Middle East, and Africa.
  • Efficient logistics partnerships: Collaborations with leading freight and distribution companies to ensure smooth operations.

Certifications & Compliance

SQ Portugal adheres to stringent international food safety and trade regulations, ensuring that all products meet the required standards. Key certifications include:

  • ISO 22000: Food Safety Management System
  • HACCP Certification: Ensuring product safety at all levels of distribution.
  • EU Food Import Regulations Compliance: Meeting European Union food safety and quality standards.
  • Ethical Sourcing & Supply Chain Transparency: Adhering to responsible trade practices.

Customer Testimonials

SQ Portugal has earned strong trust and loyalty from its customers due to its high-quality products and efficient service. Some customer feedback includes:

  • "Reliable supplier of top-quality FMCG products, always meeting delivery deadlines and ensuring competitive pricing." – Wholesaler, Spain
  • "SQ Portugal's ability to source and deliver leading global brands has been instrumental in growing our retail business." – Distributor, Middle East

Achievements & Recognitions

  • Recognized as a leading FMCG distributor in Portugal and beyond.
  • Successful expansion into emerging markets across Africa and the Middle East.
  • Established partnerships with major international brands, ensuring a strong market presence.

Target Market & Future Growth

SQ Portugal is focused on expanding its footprint in the global FMCG market by:

  • Expanding its brand portfolio to include new and emerging food and beverage products.
  • Strengthening its international distribution network, particularly in Africa and Asia.
  • Investing in technology-driven logistics solutions to optimize supply chain efficiency.

With a strong reputation for quality and service, SQ Portugal continues to grow as a trusted distributor in the FMCG industry, meeting the evolving demands of global markets.