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Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

D16
Melbourne Convention & Exhibition Centre
20 Mar - 22 Mar, 2025

Product Offerings

Products:

Cold Coffee: Single Origin Cold Brew, Nitro Flash Brew

Chilled Espresso: Triple Shot, Vanilla Blossom

Coffee Soda: Vintage Root Beer Coffee Soda

Whole Bean Coffee: Various Single Origin and Blends

Merchandise: Apparel, Gift Cards

Slingshot Coffee Co. is a pioneering cold brew coffee company based in Raleigh, North Carolina, USA. Known for its innovative approach to ready-to-drink coffee and commitment to quality sourcing, Slingshot has emerged as a leading craft cold brew producer in the United States, distributing to retailers, cafes, and consumers nationwide.

Company Background

Founded in 2012 by Jenny Bonchak and Jonathan Bonchak, Slingshot Coffee Co. began with a mission to elevate cold brew coffee through transparency, craft, and sustainability. What started as a small-batch operation has evolved into a nationally recognized brand, often credited as one of the first wave cold brew innovators in the specialty coffee industry.

Core Business

Slingshot Coffee specializes in cold brew and flash brew coffee products, offering both single-serve and multi-serve formats. The company also produces coffee sodas and chilled espresso shots, diversifying its portfolio within the rapidly growing ready-to-drink (RTD) coffee market. In addition to beverages, Slingshot sells whole bean coffee and branded merchandise.

Product and Service Offerings

  • Cold Brew Coffee:

    • Single Origin Cold Brew: Made with seasonally rotating beans from ethical sources.
    • Nitro Flash Brew: Infused with nitrogen for a creamy texture and served chilled.
  • Chilled Espresso:

    • Triple Shot: A bold, unsweetened espresso beverage.
    • Vanilla Blossom: Espresso blended with subtle vanilla and floral notes.
  • Coffee Sodas:

    • Vintage Root Beer Coffee Soda: A unique blend of cold brew and root beer botanicals.
  • Whole Bean Coffee:

    • Ethically sourced single origins and curated blends available for retail and online purchase.
  • Merchandise:

    • Apparel, branded mugs, and digital gift cards.

Slingshot’s offerings cater to both individual consumers and wholesale clients such as grocery chains, cafés, and hospitality businesses.

Specialization and Core USP

Slingshot’s core value proposition lies in its craft approach to cold brew, emphasizing transparency in sourcing, no additives, and a fresh, unpasteurized brewing method. The company is one of the few cold brew brands that brews in small batches using filtered water and direct-sourced specialty beans.

Its use of flash brewing and nitro infusion technologies sets its products apart in terms of flavor clarity, shelf stability, and user experience.

Financials and Business Scale

Although Slingshot Coffee Co. remains a privately owned company, industry data and retail performance indicate strong market penetration. The brand is available in over 1,500 retail locations across the U.S., including Whole Foods Market, Sprouts, and other regional grocery chains.

Estimated annual revenues for Slingshot Coffee are between USD 5 million to 10 million, based on product SKUs, wholesale partnerships, and retail footprint growth. The company also reports consistent year-over-year growth in online sales and DTC subscriptions.

Shipment Data

According to data from U.S. export and B2B logistics platforms, Slingshot Coffee primarily operates within the domestic U.S. market, with limited export activity focused on Canada and select parts of Western Europe. The company relies on cold chain logistics partners to maintain product integrity during distribution.

Fulfillment is handled from its Raleigh-based facility, which includes both brewing and packaging infrastructure certified for food and beverage production.

Target Market

  • Health-conscious Millennials and Gen Z consumers
  • Specialty coffee enthusiasts
  • On-the-go professionals seeking premium RTD beverages
  • Retailers and foodservice partners focused on craft or sustainable products
  • E-commerce shoppers preferring subscription coffee services

Slingshot’s brand identity appeals to consumers who value transparency, minimalism, and ethical sourcing.

Capabilities

  • In-house cold brew and flash brew production
  • Nitrogen infusion and bottling capabilities
  • Custom roasting and seasonal sourcing partnerships
  • Digital storefront with national shipping
  • Wholesale programs with merchandising support
  • Cold chain compliant distribution network

Slingshot has also engaged in limited-run collaborations with roasters and food brands, demonstrating its versatility in product innovation.

Certifications and Compliance

  • Certified by the FDA and North Carolina Department of Agriculture
  • Products comply with USDA food labeling and RTD beverage safety standards
  • Direct Trade and Ethically Sourced coffee partnerships
  • Participates in sustainable packaging initiatives, using recyclable and compostable materials for select products

Customer Testimonials

Slingshot consistently receives high praise from both retailers and consumers:

“The best cold brew I’ve ever had. It’s smooth, not bitter, and the Single Origin rotation keeps things exciting.” – Verified Online Customer

“As a buyer for a specialty store, Slingshot stands out with quality and brand story. It moves well off shelves and attracts repeat buyers.” – Retail Beverage Manager, California

Major Achievements

  • Featured in The New York Times, Bon Appétit, Forbes, and Good Morning America
  • Named one of the Top 10 Cold Brew Brands in the U.S. by industry analysts
  • Expanded to over 1,500 retail stores and growing
  • Partnered with Whole Foods Market's Local Producer Loan Program
  • Recognized for innovation in coffee soda and flash brew categories

With its strong brand identity, innovative product line, and commitment to ethical sourcing, Slingshot Coffee Co. continues to push boundaries in the cold brew and specialty beverage segment of the coffee industry.