Exhibiting at Aahar 2025

About Sleepy Owl Coffee Private Limited

Sleepy Owl Coffee Private Limited is a pioneering direct-to-consumer (D2C) coffee brand in India, specializing in premium instant coffee, cold brew, and ground coffee. Established with a mission to revolutionize specialty coffee consumption, the brand has built a strong presence in India's fast-growing coffee market.

With a focus on high-quality sourcing, innovative brewing techniques, and sustainable packaging, Sleepy Owl has positioned itself as the go-to choice for coffee enthusiasts seeking café-like experiences at home.

Core Business and Product Offerings

Sleepy Owl Coffee offers a diverse range of ready-to-brew coffee solutions, catering to both casual drinkers and connoisseurs.

Product Categories:

1. Instant Coffee:

   • Original
   • Hazelnut
   • French Vanilla
   • Xpresso

2. Cold Brew Coffee:

   • Classic
   • Cinnamon
   • Mocha

3. Hot Brew Bags:

   • Dark Roast
   • Light Roast

4. Ground Coffee:

   • Espresso Roast
   • French Roast

5. Cold Coffee Cans:

   • Classic
   • Mocha
   • Hazelnut

Each product is made from 100% Arabica beans, sourced from the best coffee estates in India, ensuring a smooth, bold, and flavorful coffee experience.

Market Position & Growth

Sleepy Owl Coffee has emerged as one of India's fastest-growing D2C coffee brands, successfully competing with traditional coffee brands and international players.

• Market Presence: Available across India through online channels (D2C, Amazon, Flipkart) and select retail stores.
• Customer Base: Over 500,000+ customers, with a high repeat purchase rate.
• Production Scale: Thousands of coffee packs produced and shipped monthly.

Growth Metrics:

• Revenue Growth: 3X increase in the last two years.
• Retail Expansion: Presence in premium supermarkets and gourmet stores across metro cities.
• International Reach: Early-stage expansion into the Middle East and Southeast Asia.

Strengths & Competitive Advantages

1. D2C First Approach: Sleepy Owl controls its customer experience, pricing, and branding, ensuring superior quality and service.
2. Sustainability Focus: Uses eco-friendly packaging, compostable brew bags, and sustainable sourcing practices.
3. Product Innovation: Pioneered Cold Brew Coffee in India, introducing ready-to-drink and DIY formats.
4. Premium Quality: 100% Arabica coffee, sourced from renowned coffee estates in Karnataka.
5. Customer Loyalty: A strong online community with high engagement on social media and direct customer interactions.

Financial Performance & Shipments

• Annual Revenue: Estimated at INR 50-100 crores, with rapid growth in the D2C coffee space.
• E-commerce Domination: 70%+ sales through online platforms (website, Amazon, Flipkart).
• Retail & International Expansion: Increasing presence in offline retail and select global markets.

Certifications & Compliance

Sleepy Owl ensures quality and safety compliance, following global standards:

• FSSAI Certified - Compliance with India's food safety regulations.
• USDA Organic (Select Products) - Sourcing of organic coffee beans.
• Eco-Friendly Packaging Initiative - Commitment to sustainable materials.

Customer Testimonials

"Sleepy Owl’s Cold Brew is a game-changer! Smooth, delicious, and incredibly easy to make at home."
— Verified Customer, Mumbai

"I switched from regular instant coffee to Sleepy Owl, and the difference is unreal. The flavor is rich, bold, and perfect!"
— Coffee Enthusiast, Bengaluru

Achievements & Recognitions

• Recognized as India’s Leading D2C Coffee Brand in 2023.
• Ranked among the Top 10 Most Innovative Beverage Startups in India.
• Featured in Forbes, Economic Times, and Business Standard for disrupting the traditional coffee market.

Future Outlook

Sleepy Owl Coffee aims to further expand its retail presence, introduce new product innovations, and scale international exports. With a strong D2C strategy and customer loyalty, the company is set to continue dominating India's premium coffee segment.

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