Exhibiting at Thaifex - Anuga Asia 2025

Sjor AS is a premium seafood producer and exporter based in Bergen, Norway, specializing in the supply of high-quality Atlantic salmon, trout, and cod. With a deep-rooted commitment to sustainable aquaculture and Norwegian seafood traditions, Sjor serves both fresh and value-added product segments across global markets under the renowned brands SALMA and BÖMLO.

Core Business and Product Offerings

Sjor AS provides an extensive portfolio of Norwegian seafood products that cater to retail, foodservice, and industrial clients:

• Fresh Seafood:

  • Fresh Salmon (Atlantic Salmon)
  • Fresh Trout
  • Fresh Cod

• Frozen Seafood:

  • Individually Quick Frozen (IQF) Salmon
  • Frozen Trout
  • Frozen Cod Portions and Fillets

• Processed Seafood:

  • Cold and Hot Smoked Salmon
  • Marinated Seafood Varieties
  • Ready-to-Eat Seafood Dishes

Their products are recognized for exceptional freshness, texture, and consistency, meeting the demands of premium gastronomy and health-conscious consumers.

Specialization and Core USP

Sjor’s core strength lies in its integration of sustainable aquaculture with cutting-edge processing technologies. Their unique selling points include:

• Sourcing from certified aquaculture farms along Norway’s pristine fjords
• Real-time traceability systems covering the entire value chain from fjord to fork
• Advanced processing techniques that minimize handling time and preserve freshness
• Strategic use of high-pressure processing (HPP) and modified atmosphere packaging (MAP) for RTE products

The company’s SALMA brand is synonymous with sushi-grade quality salmon, often found in Michelin-starred kitchens and upscale supermarkets across Europe and Asia.

Export and Shipment Data

Sjor AS exports its seafood products to more than 35 countries, with key markets including:

• European Union: Germany, France, Italy, the Netherlands
• North America: United States, Canada
• Asia: Japan, South Korea, China, Singapore

According to data from platforms like Volza and Trademo, Sjor has completed over 800 international shipments since 2020, with steady year-on-year export volume growth of 15%.

Financial Performance

As a privately-held company, exact figures are undisclosed; however, industry sources estimate annual revenues in the range of EUR 35–50 million, with 85% of total revenue attributed to international sales. High-margin RTE and smoked seafood products account for a growing share of the product mix.

Target Markets

Sjor’s customer base includes:

• High-end retailers and premium supermarket chains
• Foodservice operators including hotels and fine-dining restaurants
• Distributors and wholesalers specializing in fresh and frozen seafood
• Private-label clients seeking consistent, high-grade Norwegian seafood

Its brands are tailored for premium positioning, making Sjor a favored supplier for markets with discerning consumers.

Infrastructure and Capabilities

The company’s production hub in Bergen is equipped with:

• EU-certified processing lines for filleting, smoking, and packaging
• Cold chain logistics ensuring end-to-end temperature control
• On-site quality control labs for microbial, sensory, and nutritional testing
• Real-time traceability systems integrated with supply chain partners

These facilities ensure scalable, efficient, and safe production aligned with international standards.

Certifications and Compliance

Sjor AS adheres to strict food safety and sustainability guidelines:

• Global GAP Certified Aquaculture
• HACCP and GMP Compliant Facilities
• ISO 22000 Food Safety Management System
• Friends of the Sea Certification
• ASC (Aquaculture Stewardship Council) Certification

These certifications reflect the company’s dedication to responsible sourcing, environmental stewardship, and consumer health.

Leadership

The company is led by Hans Petter Berge, an expert in seafood logistics and international trade. His vision has been instrumental in expanding Sjor’s reach into high-value markets and fostering strategic partnerships across the seafood ecosystem.

Customer Testimonials

“Sjor’s salmon is of impeccable quality. It’s our top choice for sushi-grade cuts due to its consistency and traceability.”
— Executive Chef, Michelin-Starred Restaurant, Tokyo

“We’ve been importing from Sjor for over five years. Their smoked products have been a hit with our customers across Europe.”
— Category Manager, Premium Retail Chain, Germany

Recognitions and Industry Participation

• Featured at Seafood Expo Global and Nor-Fishing Norway
• Named a Top 10 Norwegian Seafood Exporter in the value-added category by industry media
• Engaged in research collaborations with Norwegian Institute of Food, Fisheries and Aquaculture Research (Nofima)

By combining Norway’s seafood heritage with modern sustainability and technology, Sjor AS has established itself as a premium supplier of responsibly sourced, gourmet-grade seafood trusted by chefs, retailers, and consumers around the globe.