SIMPLY SFA is an innovative female-led startup founded in 2022, specializing in sensory analysis solutions for the food industry. Leveraging over a century of combined experience among its founders, the company offers integrated platforms for conducting and analyzing sensory evaluation sessions, adhering to ISO standards. Their offerings include training kits for panelists, sensory stations, specialized software, and comprehensive consultancy services aimed at enhancing product development and quality control through sensory analysis.