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Exhibiting at Gulfood 2025

Shk Rashid Hall, R-J40
Dubai World Trade Centre
17 Feb - 21 Feb, 2025

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Product Offerings

Product Categories:

Bakery Products, Confectionery, Biscuits

Products:

Crackers: Cream Crackers, Marie Biscuits, Malkist Crackers

Cookies: Chocolate Chip Cookies, Butter Cookies

Wafer Rolls: Chocolate Wafer Rolls, Vanilla Wafer Rolls

Sandwich Biscuits: Chocolate Sandwich Biscuits, Vanilla Sandwich Biscuits

Sweets, Snack, Ready-To-Eat, Sugar Crackers, Chocolate Swiches, Vegetable Crackers, Assorted Biscuits, Cheese Swiches, Marie Biscuits, Cream Crackers, Snacks, Baked Potato Crisps, Confectionery, Savoury, Foods, Biscuits

Product Gallery:

Shoon Fatt Biscuit & Confectionery Factory Sdn Bhd

Shoon Fatt Biscuit & Confectionery Factory Sdn Bhd is a renowned manufacturer and exporter of biscuits, cookies, wafers, and crackers, headquartered in Teluk Intan, Malaysia. Established with a strong commitment to quality and innovation, Shoon Fatt has grown into one of Malaysia's leading biscuit brands, supplying premium-quality baked goods to domestic and international markets.

Core Business

Shoon Fatt Biscuit & Confectionery Factory specializes in the production and distribution of biscuits, confectionery, and baked snacks, catering to a diverse global consumer base. The company focuses on:

  • Manufacturing & Product Innovation – Developing high-quality biscuits, crackers, and confectionery.
  • Global Export & Distribution – Supplying retail, wholesale, and foodservice markets worldwide.
  • Quality Control & Food Safety Compliance – Ensuring internationally certified production standards.

Product Offerings

Shoon Fatt offers a wide variety of biscuits, wafers, and cookies, ensuring consistent quality, taste, and texture:

  • Crackers

    • Cream Crackers – Light, crispy, and perfect for pairing with spreads.
    • Marie Biscuits – Classic semi-sweet biscuits, ideal for tea-time snacks.
    • Malkist Crackers – Crunchy, malted-flavored crackers.
  • Cookies

    • Chocolate Chip Cookies – Made with rich chocolate chips and buttery texture.
    • Butter Cookies – Classic buttery and crisp cookies.
  • Wafer Rolls

    • Chocolate Wafer Rolls – Crunchy wafers filled with smooth chocolate cream.
    • Vanilla Wafer Rolls – Creamy vanilla-flavored wafer snacks.
  • Sandwich Biscuits

    • Chocolate Sandwich Biscuits – Crisp biscuits layered with rich chocolate cream.
    • Vanilla Sandwich Biscuits – Classic vanilla-flavored creamy sandwich biscuits.

Specialization & Unique Selling Proposition (USP)

Shoon Fatt Biscuit & Confectionery Factory differentiates itself in the baked goods industry through:

  • Premium-Quality Ingredients – Using finest-grade flour, butter, and chocolate for superior taste.
  • Innovative Product Development – Continuously introducing new flavors and formulations.
  • Modern Production Technology – Ensuring consistent product quality and extended shelf life.
  • Global Market Presence – Exporting to over 30 countries worldwide.
  • Halal & International Quality Certification – Meeting diverse global dietary standards.

Financial Strength

Shoon Fatt has demonstrated consistent financial growth, fueled by increasing global demand for biscuits and baked snacks:

  • Expanding distribution network, securing supermarket and retail partnerships.
  • Investments in new production lines, increasing output capacity and efficiency.
  • Growing brand recognition in international markets, boosting export sales.

International Shipments & Export Markets

Shoon Fatt has successfully expanded its export footprint, supplying premium biscuits and baked goods to major global markets:

  • Southeast Asia – Malaysia, Singapore, Thailand, Indonesia, Philippines
  • Middle East & North Africa (MENA) – UAE, Saudi Arabia, Egypt
  • Europe – UK, Germany, France, Italy
  • North America – USA, Canada
  • Oceania – Australia, New Zealand

With a robust logistics and distribution network, the company ensures timely deliveries and product consistency.

Certifications & Compliance

Shoon Fatt adheres to strict international food safety and quality standards, ensuring compliance with:

  • ISO 22000 Certified – Compliance with global food safety management systems.
  • HACCP Certified – Ensuring hygienic production and processing.
  • Halal Certified – Meeting Islamic dietary regulations.
  • FDA Approved – Enabling exports to North American markets.

These certifications reinforce consumer trust and enable Shoon Fatt to expand into regulated global markets.

Target Market

Shoon Fatt caters to a wide range of consumers and industries, including:

  • Retail Consumers – Offering packaged biscuits and cookies for household consumption.
  • Supermarkets & Hypermarkets – Supplying leading retail chains and grocery stores.
  • Foodservice & Hospitality Industry – Providing bulk orders for hotels, cafés, and restaurants.
  • Wholesale & Distribution Networks – Facilitating large-scale trade partnerships.
  • Private Label & OEM Clients – Manufacturing customized baked goods for global brands.

Capabilities & Infrastructure

Shoon Fatt operates modern production facilities, ensuring high efficiency and food safety compliance:

  • Automated Baking & Packaging Systems – Ensuring uniform product quality and efficiency.
  • Advanced Warehousing & Storage Facilities – Supporting bulk inventory and extended shelf life.
  • Sustainable Sourcing & Eco-Friendly Production – Implementing green energy and waste-reduction initiatives.
  • Global Logistics & Supply Chain Expertise – Ensuring cost-effective transportation and international shipping.

Customer Testimonials & Market Recognition

Shoon Fatt has received strong consumer feedback and industry recognition, highlighting:

  • Consistently high-quality biscuits and confectionery, meeting international taste standards.
  • Reliable and efficient global distribution, ensuring on-time product availability.
  • Innovative new product launches, catering to diverse consumer preferences.

The company has been featured in major international food trade fairs, reinforcing its position as a leading biscuit and confectionery exporter.

Major Achievements

  • Expanded exports to 30+ international markets, strengthening its global brand presence.
  • Developed proprietary baking techniques, ensuring crispy, flavorful, and high-quality products.
  • Established partnerships with leading food distributors and retail chains, securing sustainable growth.
  • Achieved multiple global food safety certifications, ensuring compliance with international regulatory standards.

Conclusion

Shoon Fatt Biscuit & Confectionery Factory Sdn Bhd is a trusted leader in the global biscuit and baked goods industry, delivering premium-quality crackers, wafers, cookies, and sandwich biscuits. With a strong market presence, advanced manufacturing capabilities, and a commitment to quality and innovation, Shoon Fatt continues to expand its footprint in international markets, offering delicious and high-quality products to consumers worldwide.